Anne-Cécile Poilvert

Rise Up is a B2B SaaS company, a LMS-LXP provider that has built consistent growth (from 1M ARR in 2019 to 6M ARR in 2022) until it became a core leader in its field in France and today, internationally. I've helped the company reaching its commercial goals by building a marketing and communication international strategy based on lead generation, brand awareness and an aligned positioning with the sales and product teams. To be more specific : - Lead generation / GTM strategy : Objective : generate leads that become future Rise Up clients I built a multi-country acquisition infrastructure through Inbound and Outbound Marketing strategies. How? multi-languages website creation, SEO, SEA & content strategy, funneling through content creation, landing Pages, conversion tools and lead scoring. - Brand awareness : Objective : Raise Rise Up as a top of mind Learning and development provider. I've created a new branding along with a differentiating messaging and positioning to boost awareness and raise Rise Up as a top of mind Learning and development provider. How? Benchmarking, creative design, strong messaging, PR and eye-catching booth for trade shows. - Marketing, sales & product alignement : create a strong and differentiating messaging relevant to product and sales. How? Spot the product features that best answer to customer needs, make them stand out and implement that messaging within sales teams (sales decks, landing pages, use-cases, etc.)

Major event on the future of training in the form of immersive experiential workshops. Responsible for the communication & advertising for the 2019 edition.

Making engaging digital educational ressource and upskilling its audience.

English teacher in a Spanish secondary school- 7th to 10th grade

IT Solutions and Services • Implement, coordinate and monitor Dell’s Direct Mail, Advertising and Online CSB and PALI marketing activities • Ensure consistency with central and GTM quarterly plans and optimize sales through vehicles delivered adhering to the standard global production process and production schedule • Coordinate all necessary internal functions such as Brand/Merchandising, GTM, Vendor Funding, Online and Legal and work on a daily basis with the remotely-based communication agencies and production assistants for the implementation and deployment of the marcoms

- Elaborating the partnership strategy towards private partners/ fundraising / finding new partners and new collaborations/ enhancing CRESS activity towards these partners - Managing advertising: in charge of public and media relations/ managing the internet site ( www.cressnpdc.org) / organizing events/ writing / creating communication tools (guide, press-releases, brochures, invitations, etc.) - Managing a team working on an financial platform: survey, propositions of different tools and of an organization of the platform

- Teaching French : grammar, understanding, oral expression, French culture and civilization

- Elaborating the Internet site communication strategy - In charge of the new web site creation - Writing web contents, managing the Internet site - Writing and editing different print contents (guide, brochures, etc.) - Organizing events - Managing press and public relations

- Goal : increase the company’s reputation / attract new customers / develop a specific project - Achievements : -> media/marketing/communication strategy and plan related to the different targets and objectives in question -> suggestions of advertising and marketing operations : events, media and press relations, web/web 2.0/print projects , base-lines and slogans, evaluation - Tools : benchmarking, diagnosis, survey, SWOT analysis, brainstorming, etc. - Oral presentation and explanation of the communication plan

I chose to do distance studies to graduate in English so I could live and work in english-speaking countries (Australia, Scotland, England) for two years and learn the language "on the field".