Anne Browaeys

Independent Board Director @ Carrefour

About

I am an international business leader with 25+ years of experience driving growth, transformation and performance across consumer, retail, media and technology-driven businesses.Over the past decade, I have held CEO and Executive Committee roles at Club Med, leading large multi-country businesses across EMEA and North America with full P&L responsibility, operational oversight and strategic transformation mandates. My experience spans commercial acceleration, customer-centric growth, AI-enabled transformation, operational efficiency and governance in highly international environments.What defines my leadership approach is the ability to connect business strategy, consumer understanding, technology and execution. I have built and led organizations at the intersection of digital, data, marketing, operations and customer experience — always with a strong focus on sustainable growth, simplicity and measurable impact.Throughout my career, I have led complex transformations in fast-evolving industries:- scaling multi-market operations,- redesigning go-to-market strategies,- accelerating digital and AI adoption,- modernizing technology ecosystems,- and steering organizations through disruption and change.I have also developed strong governance experience through Board positions at Carrefour and PMU, where I contribute on topics including strategy, risk, remuneration, audit and transformation.I thrive in environments where business performance, innovation and human leadership must move together. I am particularly energized by organizations facing strategic inflection points: international expansion, digital acceleration, consumer evolution or operating model transformation.My leadership style combines strategic vision, operational discipline and collaborative execution, with a strong belief that technology and data only create value when they enhance customer experience, empower teams and support better decision-making.KeywordsCEO | Board Director | International Leadership | P&L Ownership | Business Transformation | Growth Strategy | Digital Transformation | AI Strategy | Data-Driven Leadership | Consumer Business | Commercial Excellence | Operational Excellence | Multi-Country Management | Customer Experience | Technology Leadership | Go-To-Market Strategy | Governance | Organizational Transformation | Strategic Leadership

Country

France

City

Paris

Industry

Individual & Family Services

Skill

Go-to-Market Strategy, Revenue Management, Sustainability, Team Development, Governance & Board Leadership, Creativity and Innovation, International Expansion, Change Management, Business Development Strategy, Operational Excellence, Brand Management, Customer Experience, AI & Data Strategy, Artificial Intelligence (AI), Digital Transformation, Strategy Execution, P&L Management, Executive Leadership, Board level experience, Digital Marketing

Experience

CEO Club Med EMEA Markets

Club Med

2020-11 - Present · 5 yrs 11 mos

Paris, Île-de-France, France

Scope: 14 markets, 60% of global revenue, €1.25B P&L, 600 FTEs. • Delivered +15% revenue on –9% capacity, +42% operating result, 100% premium client mix (+26 pts), 85% of 5★ sales-process CSAT (+10 pts), 73% NPS, and B2B self-booking 58% (+35 pts). • Rebuilt commercial engine: pricing & promo reset; indirect distribution selection/commission redesign; proprietary DESIGN sales method; digital self-service & conversion boosters. • Retail & brand elevation: deployed a boutique-appartement concept; drove product-portfolio upgrade and share gains through COVID, inflation, airline volatility, and snow variability. • Scaled new market growth in Turkey, South Africa & Spain; while strengthen top 3 markets (France, Belgium, UK). • Talent & strategy: designed and deployed “2025 unlimiTED” BU project to steer, engage, and retain top talent during & after COVID. • AI at scale: executive sponsor of “Efficiency powered by ethical AI” (1 of 6 strategic programs to our 2030 group ambition); 10 AI use cases live to progress toward 15% operating margin.

Chief Marketing, Digital & Technology Officer

Club Med

2015-10 - 2020-10 · 5 yrs 1 mo

Paris Area, France

Scope: €50M annual budget (Opex/Capex), 220 FTEs; newly created ExCom role uniting Marketing, Digital & IT. • Digital acceleration: responsive e-commerce; contact-center & retail sales tools; VR360°; China eDistribution; B2B self-care. • Brand & product engines: “Amazing You” brand platform; “Amazing Family” and “Mini-Club +” product novelties to lift family LTV and differentiation. • Data & AI: predictive Revenue Management & Pricing (RMP), omnichannel journey analytics, lead scoring, precision marketing, ops decisioning (semantic analysis) • IT transformation: infra/network upgrades; HR & Finance ERP’s modernization; sales back-office legacy overhaul; CISO oversight (security posture). • China: appointed co-Chief Digital Officer for shareholder Fosun Tourism Group (2019).

Independent Board Director

Carrefour

2025-5 - Present · 1 yr 5 mos

Member of Remuneration Committee

Independent Board Director

PMU

2022-7 - Present · 4 yrs 3 mos

Ville de Paris, Île-de-France, France

Chairman of the Audit & Risk Committee and Chairman of the Remuneration Committee

Advisory Board Member

NEOMA Business School

2021-7 - Present · 5 yrs 3 mos

Contributing to the university program with international corporate CEO peers and university Deans

Board Member / Administrateur

NEOMA Alumni

2018-6 - 2024-6 · 6 yrs 1 mo

Paris Area, France

Board member / Administratrice

Mobile Marketing Association France (MMA)

2017-6 - 2021-2 · 3 yrs 9 mos

co-CIO / co-CDO Fosun Tourism Group

Fosun Tourism Group

2019-5 - 2020-10 · 1 yr 6 mos

Shanghai City, China

• Appointed co-Chief Digital Officer for Fosun Tourism Group (Chinese shareholder of Club Med).

Deputy CEO at Amaury Medias, in charge of LE PARISIEN

AMAURY MEDIA

2013-5 - 2015-10 · 2 yrs 6 mos

Boulogne-Billancourt Area, France

Scope: €63M advertising revenue, 60 staff; media portfolio across Le Parisien & L’Équipe. • Grew print & digital revenue via sales-org redesign, product innovation (publishing offers, native ads), and C-suite relationships across agencies and top advertisers. • Co-authored Le Parisien 2015 strategic plan (business models, offers, org impacts).

CEO, FullSIX Group, France

FullSIX Groupe

2010-2 - 2013-4 · 3 yrs 3 mos

Levallois-Perret

Scale: 480 employees (from 360), +30% GM to €46M (≈50% of Group P&L). • Built new business lines: FullSIX Retail, Datamining & Big Data; launched Ekino tech spin-off to €16M in 2 years; acquired SEO agency. • Led international client synergies (EU/US/China); launched Brazil hub; set Russian partnership. Hands-on strategy for Renault, L’Oréal, Galeries Lafayette, Tati, Direct Assurance.

CEO, FullSIX Agency, France

FullSIX Groupe

2007-4 - 2010-1 · 2 yrs 10 mos

Levallois-Perret

Scale: 180 employees (from 120), +50% GM to €18M. • 2008 anti-recession plan (offers, PR, thought leadership); 2009 social media offers & Digital TrendWatch generating €2M.