Anna O'Riordan

After years of ‘consulting’ across the globe in the name of champagne, platinum and retails brands, I decided to establish my own marketing and brand consultancy. I provide a fractional marketing service for all shapes, sizes, and stages of business - though my sweet-spot is definitely B2C. This has led me to work with a diverse set of clients and projects - from on-going CMO advice to a one-off Power Hour. Amongst them, I’ve developed brand positioning and launch strategy for a lifestyle tech solution, provided an audit and marketing strategy for an early years education business, developed a commercial strategy for luxury serviced apartments, and supported my network of freelance and agency partners with insight and strategy guidance.

It’s a privilege to provide marketing and fundraising support to this fabulous charity offering support, advice and a free hair styling service at appointed UK hair salons, for people suffering hair loss as a result of cancer chemotherapy treatment.

A new sector for me and a new role for the business. My remit was to enable marketing teams to move from a position where footfall was king to a more engaging and sales-driving approach - attracting 'profitable footfall' to our 15 retail and 10 leisure destinations across the UK. This was a varied role which saw me lead the team in better planning to suit the needs of our consumers and brand partners, revising our approach to media to include more measurable and engaging digital campaigns, establishing sales-driving promotions including the company's first card/app-based Reward programme at Trinity Leeds and supporting the launch of the UK's newest retail destination, Westgate Oxford.

From the best of champagnes to the most precious of metals. My role at PGI saw me establish a brand positioning, visual identity and tone of voice for Platinum as an ingredient brand - working closely with local teams in China, Japan, USA, India and Europe to ensure platinum was the best choice for both consumer and trade in bridal jewellery. Highlights include creating new jewellery traditions and segments in Japan and India, successful TV and through the line campaigns in China, Japan and India, and the development of trade and consumer Apps in the USA.

After more than four successful years at MHUK, I was lucky to be offered international mobility to work in the global team based in Reims. A fabulous opportunity to get to the core of the brand, driving product development, marketing, pricing and distribution strategy across the globe. Highlights include double digit growth of Vintages in core UK, US and Japanese markets - and a creative partnership with Porsche Design to launch 'Vertical Limit' - a limited edition of ten innovative wine cellars, filled with VCP's finest ever vintages since 1955.

Loved every minute of this amazing role, maintaining market leadership during the height of the champagne era. From establishing Moët Bars across the Selfridges estate and collaborating with Vogue to bring to life the brand's 'fashionable' positioning, to ensuring Moet's rate of sale through as diverse a base as Tesco, All Bar One, Claridges and Sketch, this role honed my creative, campaign and commercial skills in equal measure.

Because you're worth it! Fantastic grounding in the world of Marketing, supporting the dynamic teams behind Ambre Solaire, Synergie and Nutralia's UK growth.