Anna Metcalfe

So many businesses struggle to create words their audience WANTS to read. That's where Cantaloupe kicks in. Offering content writing and copywriting services for B2B businesses – especially in the SaaS and technology space, I help to move your dial and shorten your sales funnel. And with a strong marketing background (I used to be a marketing manager) I come at this with the same mindset as you. Let’s transform your words to gain trust and build authority faster. I love creating engaging long-form content such as customer stories, articles, and eBooks. All delivered in your own voice, ready to nurture your prospective customers. Call on me when you’re juggling too many plates and need an experienced writer you can rely on. Chat soon 😊 Email: anna@cantaloupemarketing.co.uk Web: www.cantaloupemarketing.co.uk

I form part of a vastly experienced team that supports businesses wanting to create compelling bid proposals with potential to win large contracts around the globe. Working with subject matter experts, I draw out the content and stories before contributing to writing various sections in substantial tender documents. BiD Masters is an established provider of professional bidding services, including advice, bud creation, and bid training.

Since I started marketing and copywriting for businesses on a freelance basis in 2000, I’ve become a unique blend of skills, offering real flexibility. I’ve carried out a large amount of strategic planning, practical marketing, and writing for small to medium-sized companies ( from £1m to £100m turnover). A bolt-on marketing professional who grafts at the work too! It's helped manufacturers, wholesalers, retailers, and service providers in addition to marketing agencies. My work has included planning, website creation, development and management (including a sizeable e-commerce site), a high level of complex email marketing and copywriting (transactional and non-transactional) using various platforms including Dotmailer, MailChimp and Campaign Monitor, social media activity, media buying, trade PR, POS design & development, design and branding, customer satisfaction surveys, oodles of copywriting for both online and offline, and setting up many exhibitions (helping to run them too). Described as great value, reliable, professional, creative and efficient by past and current clients, please do read my recommendations. A handful of my clients (past and present) include: Hancocks (nationwide confectionery wholesaler) Norseland (owner of Jarlsberg and Ilchester cheese brands) Rich Products (manufacturers of bakery items for leading retailers) Butlers Farmhouse Cheeses (known for Blacksticks Blue cheese) WJ Group (timber treatment and anti-slip decking) I work with both food and non-food companies in addition to many marketing and web agencies when they need to outsource a particular skill or project.

A wide and varied role covering all aspects of trade and consumer marketing for this speciality cheese company. We worked hard and had a lot of fun!

I joined the graduate scheme, carrying out a full year of retail management training. I was then appointed Produce Manager (fresh fruit and vegetables), becoming accredited with Centre of Excellence for the district. My second management position was as Provisions Manager, which included overall management of the delicatessen counter in addition to all dairy, ready meals, cooked meats etc. My appointments were in a number of stores in both Nottingham and Leicester.

Final year completion of my Chartered Institute of Marketing diploma. My marketing degree exempted me from the first two years.