Annamaria Quercia
Junior Product Manager @ Max Mara Fashion Group
About
I am a Junior Product Manager at Max Mara Fashion Group, with previous experiences at Hugo Boss and Procter & Gamble. My background combines product management and brand marketing, with expertise in market analysis, product development, and campaign execution. Passionate about fashion, I thrive in dynamic and international environments where I can combine creativity with analytical thinking to deliver value to both brands and consumers.
Italy
Reggio nell'Emilia
Marketing & Advertising
Sviluppo di prodotto, Cultura dei tessuti, Progettazione di prodotto, Eyewear, PowerPoint, InDesign, Adobe Illustrator, Fashion design, Market Research, Eventi, Attività operative, Brand Marketing, Corporate branding, Analisi dei dati, Brand management, Fashion business, Team leadership, Adaptability, Ricerca legale, Pianificazione della comunicazione
Experience
Junior Product Manager
Max Mara Fashion Group
Reggio nell'Emilia
- Supporting end-to-end product development for Ready-to-Wear collections, from initial creative concept definition to go-to-market execution. - Managing and maintaining product master data (PLM) - Sell-in and sell-out analysis - Contributing to budgeting and pricing activities
Product Manager intern
HUGO BOSS
Метцинген
- Assist in product development and trend research - Conduct market analysis and competitor benchmarking - Manage and update product data in internal systems - Collaborate with design, merchandising, and production teams
Brand Manager intern
Procter & Gamble
Roma
- Spearheading marketing initiatives, from campaign conception to execution around the new Braun product launch: budget plan, content creation, OOH, TVC - Business update: sell-out analysis - Instore materials creation and management: from the graphics to the instore materials distribution - Influencer plan owner: total reach 5 MLN - PR check for marketing campaigns
Education
Luiss Guido Carli University
Marketing | Market relationships and customer engagement (ENG)
LFC Luxury Members 23/24 Relevant courses: Marketing Communication and New Media, Behavioral Economics, Consumer Behavior
Grenoble Ecole de Management
Marketing
Relevant courses: Strategic Marketing, Responsible leadership
IÉSEG School of Management
Business and Fashion management
Università degli Studi di Bari
Marketing e comunicazione d’azienda
Annamaria Quercia's Contact Information
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