Anna Kutubidze

• Lead regional merchandising & assortment strategy across 100+ stores & online, aligning global direction with local consumer needs across MENA markets. • Own full range architecture & line planning across Women, Men, Kids, Acc., Home, and Beauty. • Define and execute localized pricing and promotional strategies by market, driving optimized margin outcomes across diverse consumer segments and trading channels. • Own in-season trading decisions - overseeing weekly performance reviews, product decisions, and promotional planning to maximize revenue, sell-through, and inventory productivity. • Drive cross-functional GTM execution in partnership with VM, Digital, Operations, and Marketing. • Lead, coach, and develop a multicultural team of 20+ across - setting clear vision, fostering high performance, and building talent pipeline.

• Led multi-market merchandising strategy across 300 stores in 10 CEE countries - spanning own retail, e-commerce and franchise channels - reporting to HQ in Switzerland. • Owned assortment planning, product lifecycle and category curation, balancing global brand consistency with local consumer relevance across diverse CEE markets. • Developed localized pricing strategies across 10 markets, integrating HQ direction with regional competitive dynamics to deliver commercially optimized, market-specific frameworks. • Managed OTB, financial planning, and budget processes in close collaboration with regional Finance & Demand Planning functions. • Led store category re-clustering project that increased Y/Y sell-through by 7pt through improved range-to-space alignment and localized assortment tiers. • Repositioned product offerings by harmonizing core assortments across region, balancing global consistency with local adaptation; increased assortment commonality, resulting in reduced SKUs by 18%, minimized tail inventory and boosted bestseller share by 12pt.

• Owned product strategy, collection planning, and range architecture across multiple apparel categories - managing the full buying, sourcing and merchandising cycle end-to-end. • Managed strategic vendor relationships - leading negotiations and renegotiations of commercial terms to improve intake margin and strengthen the supplier base. • Developed seasonal buying strategies informed by trend forecasting, consumer insights, and sales data, ensuring commercially relevant and market-appropriate assortments. • Built and led a multi-level buying team, fostering a high-performance culture and developing a strong talent pipeline across the function. • Partnered cross-functionally with planning, VM, and operations to align on assortment decisions and in-season product management priorities.

• Executed seasonal buying across multiple apparel categories - owning range selection, vendor negotiation, order placement, and delivery management. • Implemented a cost-effective sourcing strategy, optimizing production allocation across vendors by product and fabric type to maximize intake margin. • Analyzed sales performance data to inform buying decisions, identifying bestseller opportunities and managing exit strategies for underperforming lines. • Managed supplier relationships and led commercial negotiations, ensuring alignment on cost, quality, and volume commitments. • Collaborated with merchandising and planning teams to align on seasonal OTB, range architecture, and stock management.

• Increased top-line revenue for the knitwear/sportswear category across Women, Men & Kids by $1.3Mwith existing clients through proactive vendor management and introduction of new production sites. • Standardized, harmonized and automated reporting processes.

• Adapted global product assortments to Canadian and US market needs across retail and wholesale channels, balancing global brand direction with local consumer relevance. • Managed merchandising strategy for Triumph's entry into the US market — developing localized assortment, pricing, and channel frameworks to establish brand presence in a new territory. • Conceived and built an internal data application to centralize merchandising information, enabling faster and more data-driven commercial decision-making.