Anna Krasova

- I work with B2B, B2C, and e-commerce clients (fashion, consumer electronics & home appliances), as well as in the real estate industry. Responsible for developing the client base, building long-term partnerships, and driving revenue growth. - I develop advertising strategies and media plans. - I analyze user behavior on websites and within analytics systems, generate hypotheses on placement effectiveness, and propose optimization solutions. - I conduct campaign performance analysis (Yandex Metrica, Google Analytics, DataLens) and provide recommendations for business growth. - I negotiate with top management and support deals through to product implementation. - I manage budgets, prepare reports and presentations. - I mentor team members, conduct trainings, and participate in recruitment processes. Key competencies: user behavior analytics, strategic thinking, process optimization, project and budget management, mentorship.