Annah Todman

Curated Road Trips, Digital Travel Products & SEO-Led Content Strategy Uncover Britain is where my love of storytelling, place-making and digital strategy come together. I’ve built a curated library of narrative-driven UK road trips — routes designed to feel meaningful, immersive and easy to follow, not just lists of places. My work focuses on helping travellers connect more deeply with the UK’s landscapes, culture and heritage through well-crafted, thematic journeys. In this role I lead the full digital ecosystem, combining strategic thinking with hands-on execution. This includes SEO leadership, UX and conversion optimisation, structured data implementation, editorial planning, interactive map-based route design, and the development of intuitive digital travel products. I specialise in taking complex destination information and turning it into simple, inspiring journeys that people can confidently use to plan their travels. Key achievements and responsibilities include: • Designing 20+ multi-day, themed road trip itineraries and 200+ digital guide pages • Creating interactive itinerary tools that enhance user experience and engagement • Leading SEO strategy, technical audits, ranking growth and structured data rollout • Developing content frameworks, editorial calendars and narrative-driven digital guides • Partnering with DMOs, tourism organisations and travel brands on B2B route products • Strengthening regional destination storytelling through SEO-led content design • Driving continuous digital optimisation through analytics, UX testing and performance insights This work draws on over 25 years of marketing experience combined with advanced digital skills — blending creativity, strategy and technical expertise to support both B2C travellers and B2B tourism partners.

Wanderlust Camper Co. began as a passion project and grew into an award-winning campervan hire brand, recognised for innovative marketing, beautifully designed vehicles and excellent service. Our reputation and tourism partnerships strengthened year after year, giving us a clear understanding of what UK travellers were really looking for. As our network expanded — particularly through regional tourism work during Covid — the concept for Uncover Britain emerged: turning our expertise in road-trip design into a digital platform offering curated, narrative-driven UK routes.

Between 2003 and 2017, I delivered a wide range of marketing and digital projects, including website management, copywriting, content development, email campaigns and early SEO. This experience gave me a strong cross-disciplinary foundation and a practical understanding of how marketing and digital activity connect to drive results.