Anna Corley

- 2024 Presidents Club, Top 10 performer in global business - Delivered 130% of Growth target. - Supported clients through the digital transformation of leveraging Martech solutions to deliver business objectives (inclusive of Myer, Cotton On Group, Country Road Group, University of Adelaide, etc) - Collaborated with Product Owners & Heads of Online trade to deliver insights and actions to drive continuous improvement and efficiencies in digital performance. - Effective communication with C-level, securing investment into customer focused initiatives - Led a cross-functional team: Solution Consultants, Customer Success & Digital Marketing teams

- Reporting to the MD, responsible for the online trade strategy of the Australian business - Delivered +9% and +35% Growth YOY - Led a high performing team of 7 (Digital Marketing, Merchandising, Product, CRO, and UX). - Championed the selection & implementation of Martech to deliver digital transformation - Leveraged these data lead technologies (e.g. Contentsquare) to deeply understand the online customer, turning insights into a strategic business direction. - Lead the merchandising transformation project that resulted in a +380bps margin growth YOY. - Developed & executed the Conversion Rate Optimisation program - Fostered a culture of collaboration & customer centricity. - Responsible for lift in UX to improve LTV and customer retention

B2B Management of Dan Murphys and Diageo, with 30% of sales through the online channel. Full P&L responsibility of the $480M account, achieving +13% growth YOY Developed and lead the 5 year strategic road map to unlock mutual growth for Diageo & Dan Murphys Requirements: - Team leadership & mentorship - Customer relationship management - Commercial acumen for best optimised P&L management - Contract & trading negotiation's

Developed the 5 year Go-to-market Strategy for all categories in the Diageo business Co-lead the re-design of the pack price architecture to build sustainable growth for the business and it's customers Requirements: - Commercial modelling - Team leadership & mentorship, managing direct reports - Crossfunctional collaboration

Developed the 2 year Go-to-market strategy for the 'Personal Care' category of Unilever brands across Coles, Woolworths, Metcash, Priceline & Chemist Warehouse Requirements: - Deep understanding of the varies customers competing needs - Strategic mindset to balance the varies needs, whilst building a profitable roadmap - Collaboration with Sales Leaders to execute the strategy - Agility & flexibility to pivot plans as required

Full P&L responsibility for the $4M 'Health and Beauty' business with Coles. Achieved consecutive years of profitable growth, that won market share. Requirements : -Forecast management -Contract negotiations -Fostered customer relationships, -Stalkholder managment (C-suite, through to peers)