Anna Catarina Pereira Katko

• Planned and executed over 150 Experience Running events in one year. • Provided direct support to 50+ franchisees and organizers, ensuring strategic alignment and brand consistency. • Coordinated logistics of materials (t-shirts, medals, arena items), monitoring deadlines, shipments, and invoices. • Approved and standardized event designs and promotional materials, ensuring compliance with brand identity. • Contracted and managed suppliers, including insurance and resources for proprietary events. • Analyzed reports and consolidated key indicators (NPS and investments), driving continuous improvement. • Prospected new partners and organizers (shopping malls, franchisees, trainers) to expand the event model.

• Created and structured the Experience Running area, expanding the brand’s sports portfolio. • Designed new event formats and standardized operational processes. • Planned logistics and provided agile support to franchisees, trainers, athletes, and partner brands. • Implemented communication strategies that boosted new user acquisition by 80%. • Organized more than 80 events, improving efficiency and participant engagement.

• Assist internal and external partners – franchise group, trainers, athletes, and partner brands; • Organize the event calendar and activities with partner athletes; • Plan, create, and execute communication and promotional actions for events; • Organize and analyze new sports partnership proposals; • Manage partnerships with a strategic approach, ensuring alignment with the company's objectives and other departments; • Support the acquisition of new partnerships, trainers, and partner athletes; • Develop briefings for contracted professionals and monitor deliverables; • Manage contracts and alignments with suppliers; • Develop reports and present the activities carried out.

Workplace: Emporium - Magic Kingdom | Orlando, Florida Main responsibilities in the Merchandise area: • Customer assistance; • Store organization; • Inventory verification and organization; • Problem resolution; • Commitment to the company's five core values: Safety, Courtesy, Inclusion, Show, and Efficiency; • Customer service and relationship management with store guests; • Cash register management using the Appetize POS System; • Processing national and international orders; • Responsible for delivering the best customer experience; • Daily communication in English with people from all over the world.

• Constant communication with the commercial and marketing teams to execute actions and provide support to the sales team; • Analysis of action results, ROI measurement, and reporting to the sales and marketing teams; • Monitoring and tracking KPIs for On Trade contracts; • Management and requests for promotional materials for the team; • Registration of On Trade suppliers and customers; • Creation of purchase orders for On Trade-related activities.

• Support to planning, customer service and distribution teams; • Development of control metrics; • Development of analysis of plant receipt scheduling; • Automation of operational processes.

• Responsible for building and implementing innovative strategies to drive the League's growth and success. • Acts in strategic and operational decision-making, shaping the future of the organization and ensuring its adaptability and relevance in the market. • Leads and empowers Squads, providing the support, mentoring and tools necessary for teams to reach their full potential. • Responsible for the management and development of League leaders, cultivating a collaborative, high-performance and results-oriented work environment. • Defines and implements the League's management model, establishing processes, indicators and practices that ensure the efficiency, transparency and sustainability of the organization. • Serves as a substitute for the Head President in institutional commitments, representing the League with professionalism, ethics and alignment with the organization's values.

• Responsible for building strategies for the League; • Making decisions on a daily basis; • Leading Squads as a Facilitator.

• Responsible for seeking new challenges for the League; • Main objective: to improve the way events are held and generate experience; • Responsible for searching and creating content to be disseminated by the Communication area.

• Monitoring the copyright matching process; • Issuing licenses and invoicing; • Assisting with requests for verses/adaptations with Copyright, BMG affiliates and ABRAMUS; • Assisting in the organization and reception of Cue-Sheets and directing the BMG/ABRAMUS registration; • Assisting the Copyrights department with the registration of works in the national library; • Assisting in receiving, sending and archiving documents; • Responsible for organizing various documents and performing routine activities in the area.