Anna Buzinkay

★ Built marketing, innovation and sales teams from the ground up, meeting and exceeding ambitious objectives, while collaborating closely with other departments. Proposed team structures, clarified responsibilities, streamlined processes, enhanced overall efficiency and quality, and motivating the teams. ★ Played a key role in Company management decisions, providing input and expertise to Family Board Members, both during regular period and times of crisis. ★ Led a team of six marketers in the developing marketing strategies and plans for the LUNTER brand in V4 countries. Developed breakthrough long-term innovation plan, established a strong consumer connection, enhanced brand experience, and expanded household penetration, all based on consumer insights. Achieved double-digits growth every year. ★ Mentored the controlling team in creating clear reporting system for management, the sales team, marketing, and other departments. Assisted in improving the planning system for the annual business plan and monthly accuracy.

★ Increased and improved marketing competences of marketing team through daily coaching. Led a group of eight team members in Slovakia to build working strategies and plans for TERNO and KRAJ retail brand. ★ Directed marketing team in strategic planning to present compelling business opportunities based on customer insights that drive company volume and value. ★ Developed and implemented TERNO and KRAJ marketing strategies, created the brand architecture, and optimized revenue and resources to increase customer engagement. ★ Rejuvenated the TERNO retail chain through an outlet rebranding plan, two waves of relaunch communications, locally developed a complete media package including TV, and a new customer acquisition program. ★ Attended alignment meetings with the Board of Directors, presented yearly company success drivers, and reported strategic marketing long range plans to company investors.

★Directed a team of five in strategic leadership of complete portfolio of spirits and wines in Slovakia (32% spirit market share in retail, +5ppt vs 2013, €80 Million sales value), Czech Republic, and Hungary. ★Led the BP process, developed winning strategies and concepts, following by plans and execution supervision. Led New Product Development pipeline and process. Strengthened market share with top segments (vodka 47%, +2ppt vs 2013; fruit spirits 38%, +10ppt vs 2013). ★Achieved competence and credibility in premium Horeca segment with unique product innovations (fusion vodka, super premium distillates). Developed and implemented unique and innovative launch plans recognized by key opinion leaders within bar owners and bartenders. ★Refocused and differentiated four key brand architecture to establish unique rational and emotion benefits.

★Directed two team members on planning, insight detection, and consulting with key FMCG and retail clients. ★Led B2B services in consumer research, turnover delivery, new client acquisition, and added value to the standard output of the desk researchers based on personal experience on the client side of the business. ★Wrote recommendations and business implications for clients, and presented findings to company leaders, research directors, and marketing directors as an equal partner in discussions. ★ Organized workshops to implement research findings into the daily operations of clients.

★Directed overall responsibility for strategic & operational leadership of Coca-Cola TM in Czech Republic & Slovakia (€130 Million sales value). Strategic leadership of Coca-Cola light and Coca-Cola zero in Poland and Baltic countries. ★Led strategic, conceptual and process leadership, localized integrated communication and proprietary activation behind Coca-Cola World Cup Activation 2010, resulting in 24% volume sales uplift, achieved market share leadership and household penetration growth.

★Directed overall responsibility for strategic & operational leadership of Coca-Cola, Coca-Cola light, Coca-Cola zero, and Fanta in Czech Republic & Slovakia. ★Developed 3 TV copies focused on Coca-Cola brand intrinsic and product superior quality, accelerated “great taste” attribute by 7ppts in given period. ★Fully managed Coca-Cola zero, the biggest launch execution, achieving 100% volume sales uplift vs plan, reaching 80% brand awareness in 3 months. ★Revitalized Fanta TM via product naturalization and developed dual communication strategy. ★Implemented the first ever augmented reality in CZ/SK, managed white listing with CZ mobile operators, achieved over 200,000 visits in 6 weeks’ time. Evaluated as most innovative mobile campaign of the year.

★Directed overall responsibility for strategic & operational leadership of Coca-Cola regular in Slovakia. ★Developed “For everyone” communication supporting complex turn-around plan in Slovakia (4 TV copies, OOH visuals, trade communication). Campaign awarded as Campaign of the month (Trend), best TV copy (Strategia), innovative OOH (Strategia).

★Directed overall responsibility for strategic & operational leadership of Matusov Pramen & Kinley. ★Assisted in Fanta and Sprite campaign execution in Slovakia. ★Developed positioning, brand name, packaging and full communication set behind new local mineral water brand Matusov Pramen

★Provided business analysis to General Manager and brand health analysis to Marekting team on regular basis and for yearly business plan. Key contact for research agencies.