Anna Belujiani

Founder @ Plan B Consulting

About

With over 20 years of experience in commercial and strategic business processes within FMCG companies, I bring practical solutions that enable organizations to grow smarter, transform faster, and deliver meaningful, lasting results. Here’s what working together can unlock for your business: 1) Route-to-Market Strategy (GTM Expertise): gain a sharper go-to-market approach and streamlined service models that drive revenue and reduce costs. Strengthen your commercial teams with solid sales fundamentals and performance-focused execution. 2) Sales and Commercial Process Automation: navigate the full automation journey with confidence—from defining business needs and selecting the right partners to implementing scalable solutions and leading teams through complex change. 3) Leadership Team Development: elevate your leadership capability through tailored programs based on proven frameworks like FranklinCovey and Adizes. Through coaching and mentoring, leadership teams become more aligned, empowered, and ready to drive change. In addition, you’ll benefit from deep expertise in organizational development, transformation, and change management—ensuring sustainable growth and the internal capacity to keep momentum going long after the project ends. Let’s connect to explore how we can elevate your organization’s potential together.

Country

Georgia

City

Tbilisi

Industry

Management Consulting

Skill

Business Transformation, Organizational Development, Collaborative Problem Solving, Collaborative Leadership, strategic sessions, Coaching & Mentoring, Leadership Development, Sales Automation, Go-to-Market Strategy, Conflict Management, Mediation, E-Commerce, eb2b, Digital Strategy, RgM, Revenue Growth Management, Start-up Consulting, FMCG, Sales Operations, Trade Marketing

Experience

Founder

Plan B Consulting

2022-4 - Present · 4 yrs 6 mos

Tbilisi

PlanB Consulting is a specialized consulting firm that empowers organizations to grow, elevate commercial performance, and lead lasting transformation. With over 20 years of experience in the FMCG industry, we work with companies to design effective go-to-market strategies, automate sales and commercial processes, and strengthen leadership and organizational capabilities. We offer the full range of world-class solutions—including leadership development, functional and executional capability building, organizational change, and advanced diagnostic tools. At PlanB Consulting, we go beyond advice. We build long-term partnerships with organizations to shape the mindset, skills, and systems that drive sustainable success.

Sales Operations and Development Manager, Eurasia

Mondelēz International

2023-7 - Present · 3 yrs 3 mos

Tbilisi, Georgia

Strategic leading of Route to Market, Sales Capability and Business Processes Digital development for Eurasian countries.

Route to Market Manager Eurasia

Mondelēz International

2017-1 - 2023-7 · 6 yrs 7 mos

Georgia

Developing & implementing Right Store Strategy projects & tools, R2M Service Models optimization. Performing sales organization Service model evolution matching against goals and targets of all channels.

Sales Operations SPV Central Asia & Caucasus

Mondelēz International

2016-7 - 2016-12 · 6 mos

Georgia

Sales analytics & Route-to-Market expansion, Financial systems assessment, Business-planning (P&L, Cash Flow, Balance Sheet), implementation of analytical tools, Value Chain assessment, Sell-in\Sell out estimation monitoring & analytic for Central Asia & Caucasus.

Sales Operations SPV Caucasus

Mondelēz International

2013-10 - 2016-6 · 2 yrs 9 mos

Sales Operations Specialist

Mondelēz International

2011-6 - 2013-9 · 2 yrs 4 mos

Georgia

IMS Demand Planning, Sales Analytics, Weekly Posting Reports, Sales KPI's monitoring. Distributor's efficiency improving Projects management. .

Accountant

Georgian Rugby

2011 - 2011

Accounting Workflow support, banking transactions, assistance in preparing accounting reports.

Import Manager / 1 C Administrator

Hettich Group

2007 - 2010 · 3 yrs

Georgia /Tbilisi

Implementation of 1C Enterprize database system, import processes execution and audit, value chain monitoring, financial analitycs.

Office Manager

DEWALT

2006 - 2007 · 1 yr

Georga/Tbilisi

Organising all of the administrative activities that facilitate the smooth running of an office, responding to customer enquiries and complaints, recording office expenditure and managing the budget, and so on....