annabelle abouab

Responsibilities included fielding incoming requests for on-site buyouts and off-site events. Helping design marketing strategies to build new clientele. Coordinating staffing, working with vendors to secure sponsorships and aiding in on-site management of the event. Handling VIP relations for each restaurant as well as generating and maintaining relationships with media outlets and tracking publicity.

Responsibilities included day-to-day communications with clients and casting directors. Managing breakdown submissions and coordinating schedules for all talent. Drafting correspondence and deal memos and general organization of a high-paced office.

* Headed the PR department; generated leads and maintained relationships with editors, vendors and stylists * Crafted press releases, designed line sheets, portfolios and e-blasts to promote clients and generate brand awareness * Vital part of creative team - assisted with the development of creative camapigns, designed collateral packages and brochures * Supported media department with planning, negotiating and placement of print, digital and outdoor media - Clients included: Stila Cosmetics, Frankie B., Loree Rodkin, Chiarakruza Maternity & OMgirl

* Clients included: Hotel Covell, Playa Provisions, Jeni’s Splendid Ice Cream, Eveleigh, L&E Oyster * Served as senior contact for clients, demonstrated in-depth knowledge of clients’ business; developed strategy for implementing successful client programs * Oversaw account teams, provided ongoing direction and feedback to ensure client goals were being met * Ensured all creative and social media deliverables addressed client’s objectives and needs * Collaborated with internal teams to create proposals and presentations for business growth opportunities * Worked to further the mission, goals, and culture of the agency

* Tasked with developing PR strategies as well as social media and consumer outreach * Grew existing and cultivated new elationships with top-tier media; organized media events and editor tastings; developed creative ideas to keep clients top of mind with press * Consulted with chefs on menus and presentation; concept development and design, as well as proper service and customer relations among the staff * Assisted with food styling at photo shoots * Worked with top editors at a variety of food and beverage outlets as well as lifestyle, gossip and business outlets * Drafted press releases, bios, fact sheets, and all other written communications * Took on role of in-house designer and created business collateral for clients as well as KBNN such as invitations, business cards and menus. Created and maintained company website for KBNN * Clients included: Marja Vongerichten, American Cut, LDV Hospitality, Armani Ristorante, 21 Club, * Julien Farel Salon

* Craft stories and pitches to highlight clients; worked closely with writers to tailor feature stories. * Work closely with Marketing teams to develop plans and execute events on and off property * Coordinate with Social Media teams to create initiatives and aid in cultivating online identity of clients * Bring to the table out of the box concepts and ideas for promotions, events, marketing and partnerships; work closely with guest curators and chefs to execute events on and off property * Collaborate with chefs to create promotions that highlight the restaurant and keep them top of mind with media * Clients include: Cardiff Giant Hospitality Group, Fifty Seven, Clover Juice, The Hudson, The Churchill, Event Eleven, The Oaks Gourmet Market, Franklin & Company Tavern

* Clients included: Gap, Victoria’s Secret PINK, Pottery Barn Kids, Piperlime * Cultivated relationships with traditional editors, stylists and influencers as well as emerging bloggers, educating clients and introduce new online strategy options * Designed striking trend pitches, press releases and event media alerts to set our clients apart * Provided on-set support for all filmed segments and photo shoots * Created press strategies and run-of-show for large-scale consumer events such as Victoria Secret Pink’s Rally at the Raleigh in Miami and GAP’s Color of Sound micro site activation * Designed graphic collateral for various clients; created and maintained alisonbrodpr.com materials * Sought out opportunities for clients such as product placements, sponsorships and celebrity dressing