Annabelle T.

Key Account Manager @ Lyreco Singapore Malaysia

About

Results-driven channel marketing and sales professional with expertise in sales management, trade marketing, and market analysis. Skilled in developing channel strategies, optimizing in-store visibility, and executing promotional campaigns to drive revenue growth. Passionate about building strong partnerships and identifying new business opportunities to maximize sales potential.

Country

Malaysia

City

Kuala Lumpur

Industry

Food Production

Skill

Merchandising Strategies, Sales Performance, Data-driven Marketing, Product Launch, Building Business Relationships, Supply Chain Visibility, Demand Forecasting, P&L Management, Sales Support Tools, Business Administration, Pivot Tables, Excel Pivot, Stocks, Channel Growth, New Business Opportunities, VLOOKUP, Planning Budgeting & Forecasting, Development & implementation of marketing plans, Customer Satisfaction, Consolidated Financial Statements

Experience

Key Account Manager

Lyreco Singapore Malaysia

2025-5 - Present · 1 yr 5 mos

Senior Channel Marketing Executive

Tohtonku

2023-9 - 2025-1 · 1 yr 5 mos

Petaling Jaya, Selangor, Malaysia

Sales Operation Executive

Lee Kum Kee

2021-5 - 2023-7 · 2 yrs 3 mos

Shah Alam

• Generate and present data-driven insights through sales reports, forecasts, and performance analysis to support strategic decision-making • Oversee distributor claims, A&P budget tracking, and GWP inventory movement to ensure financial accuracy and efficiency • Act as a key liaison between customers and internal departments to resolve issues and enhance customer satisfaction • Ensure effective execution of trade marketing activities, including monitoring of paid displays within campaign timelines • Build and manage distributor relationships in the East Coast region to drive business growth and target achievement • Lead initiatives to expand product distribution channels and increase market penetration