Annabel Capell

E-content Specialist for Rowenta Spain. Including categories as personal care, home comfort and male beauty. In charge of managing the influencers of those categories. Social media content creation for brand-owned social media channels. Management and coordination with creative agencies, including video production, influencer campaigns, gifting strategies, UGC creation, and brand events. Organization and leadership in influencer marketing: profile selection, collaboration planning, coordination, and performance follow-up. Coordination of local photo and video shoots: creative concept development, shoot organization, supplier hiring, production, and on-site execution. Product localization for the Iberian market, including product listings and content preparation for launches. Creation and translation of audiovisual content for key brand and product launches. Content team leadership and coordination, ensuring workflow efficiency, quality standards, and on-time delivery.

Account / Campaign Support – Real Estate Clients Management of campaign material orders, production follow-up, and status control. Monitoring and tracking of online and offline advertising campaigns. Media clippings compilation and preparation of campaign performance reports. Creation and regular updating of campaign dashboards and performance trackers. Development of audience and competitive analysis reports using GFK and InfoAdex data.