Anna Whitelaw
Senior Account Supervisor @ Hunter
About
I am committed to storytelling in a digital age, to creating compelling messages, to engaging with those around me — and throughout it all, am constantly invigorated by my passion for public relations. I am a rising senior in the College of Communication at Boston University majoring in public relations and minoring in political science and journalism. For the past three years, I've worked as a public relations assistant in the College of Fine Arts and have previous work experience at FRANK PR, an entertainment PR agency in NYC, and as a media relations intern for The New York Public Library. I have a special interest in media relations, influencer relations, and social media marketing.
United States
New York
Public Relations & Communications
Microsoft Excel, Microsoft Word, PowerPoint, Research, Leadership, Social Media Marketing, Editing, Website Updating, Composing Press Releases, Journalism, Microsoft Office, Social Media, Event Planning, Public Speaking, Writing, Public Relations, Media Relations, Communication
Experience
Senior Account Supervisor
Hunter
New York, New York, United States
Senior Manager
Weber Shandwick
New York, New York, United States
Manager
Weber Shandwick
New York, New York, United States
Senior Associate
Weber Shandwick
New York, New York, United States
Client experience and media relations for: Mattel, Mondelez, GoGo squeeZ
Account Executive
BCW Global
New York, United States
Brand Solutions. Clients include: Newell (Mr. Coffee, Crockpot, Calphalon, Foodsaver, Rubbermaid, Ball), Colgate-Palmolive, Tom's of Maine
Assistant Account Executive
BCW Global
Greater New York City Area
Account Coordinator
BCW Global
Greater New York City Area
Public Relations Chair
The Daily Free Press
Greater Boston Area
- Serve on the governing board of The Daily Free Press after being a writer and editor since my freshman year. - Helped spearhead the paper's first annual journalism conference, The Next Edition, and drafted accompanying media deliverables. - Assisted in fundraising efforts, accumulating over $12,000 in donations to the paper in under one week.
Public Relations Assistant
College of Fine Arts at Boston University
Greater Boston Area
- Create press releases, media alerts, and conduct research for all CFA events - Schedule all social media posts to Facebook, Twitter, and Instagram through Hootsuite - Wrote four articles and captured accompanying images for College of Fine Art’s award-winning newsletter, Spark
Director Of External Affairs
PRLab at Boston University
Greater Boston Area
Public Relations Intern
Apple
Cupertino, CA
- Worked in Apple’s in-house PR department on the Mac team - Wrote daily coverage reports on Mac hardware and software news and reviews - Created targeted media and social influencer lists, along with briefing notes, ahead of the 2018 MacBook Pro release - Assisted the Mac PR team in crisis management by monitoring traditional media and tracking sentiment over social media - Researched over 50 notable tech industry analysts and delivered a final presentation to the analyst relations team
Public Relations Intern
360PRplus
Greater Boston Area
- Worked closely with half a dozen clients in the lifestyle and food industries, including Jelly Belly Candy Company, TravelPirates and Tommee Tippee - Drafted over a dozen media lists and pitches for clients, resulting in over two dozen posts on blog spots - Compiled competitor audits and conducted research on potential media placement - Created and sent out mailers for seasonal pitches and annual industry events
Account Executive for Ben & Jerry's
PRLab at Boston University
- Created a PR plan to promote Ben & Jerry’s two new Boston locations and increase engagement on social media. - Launched a social media campaign to gain followers and improve engagement on all social media platforms. - Planned two events featuring co-founder of Ben & Jerry's, Ben Cohen, and an event to celebrate the launch of Ben & Jerry’s new flavor for traditional media and social media influencers.
Opinion Editor
The Daily Free Press
Greater Boston Area
- Edited and fact-checked all digital and print opinion columns each day before publication. - Wrote a daily editorial on behalf of the editorial staff.
Associate Campus News Editor
The Daily Free Press
Greater Boston Area
- Corresponded daily with news writers as they worked on print and digital campus stories. - Edited and fact checked before publication for content, style, and clarity.
Education
Boston University
Public Relations, Advertising, and Applied Communication
Anna Whitelaw's Contact Information
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