anna wasser

* Developing and managing media, blog and influencer lists. * Media pitching and relationship building. * Media release writing and content development. * Developing and managing social media content. * Organising PR events. * Client liaison and reporting. * Plan and coordinate day-to-day account responsibilities across multiple clients (with B2B IT focus) * Deliver media monitoring.

* Planning and implementation of integrated marketing and communications campaigns * Conceptual development of strategic marketing approaches and core messages, and identification of focus topics for new areas or initiatives * Content marketing (topic identification, accompanying copywriting, search engine optimization and content publishing) and social media marketing * Proactive consulting in marketing, market and competition analysis as well as identification of trend topics * Analysis and optimization of activities based on defined key indicators * Creation of costumer journeys, selection of channels and lead generation * Budget planning and controlling * Creation of marketing material (online, offline), also in cooperation with external service providers