Anna Virág

Retail Marketing & Customer Experience Manager CER @ Scania Group

About

Marketing communication professional with experience in brand strategy, customer insight, project management, regional coordination and sales support. My experience covers the whole spectrum of marketing. Fluent in English and German. Positive, dynamic personality with high standards and professional approach.

Country

Hungary

City

Budapest

Industry

Marketing & Advertising

Skill

Customer Experience, Business-to-Business (B2B), Integrated Marketing Communications Planning, Marketing Strategy, Marketing Communications, Project Management, Advertising, Brand Management, Strategic Planning, Customer Insight, Brand Awareness, Strategic Communications, Market Analysis, Budget Management, Event Management, Market Research, Analytical Skills, Budgeting, B2B Marketing, Banking

Experience

Retail Marketing & Customer Experience Manager CER

Scania Group

2026-4 - Present · 6 mos

CE Insight Partner

Tesco

2022-12 - 2025-7 · 2 yrs 8 mos

CE Campaign Planning Manager

Tesco

2021-8 - 2022-12 · 1 yr 5 mos

As a senior member of the CE Brand Communication Team I was responsible for the Seasonal, Value and Loyalty campaigns of Tesco in Hungary, Czech Republic and Slovakia.

Senior Marketing Manager

Takarék Csoport

2016-2 - 2020-4 · 4 yrs 3 mos

I was the dedicated Business Partner of mortgage loan products, the Agriculture department and the SME department’s product launches and all marketing support. Main tasks: ATL and online campaigns, eDM, newsletter, B2B marketing, events and roadshows, budget planning and control, administrator of relevant websites, handling multiple Facebook profiles via Hootsuite.

Marketing and sales support manager

Erste Magyarország

2008-2 - 2016-2 · 8 yrs 1 mo

Coordinating and supporting the SME sales team of 180. Main tasks: sales support, event organisation, project management, cooperation with internal and external stakeholders

Regional Senior Marketing manager

Grey Worldwide Budapest

2006-1 - 2008-2 · 2 yrs 2 mos

Leader of Procter & Gamble regional team coordinating 5 countries. Our team also handled Nokia, CIB Bank and Wyeth Pharmaceuticals clients. Main tasks: setting strategy, budget planning and control, project management, cooperation with internal and external stakeholders

Regional Senior Account Executive

Lowe GGK Budapest

2003-8 - 2005-12 · 2 yrs 5 mos

Development and execution of AXE, Rexona, Signal brands’ marketing communication strategy and campaigns for the CEE region. Main tasks: market research, development of strategies, media planning, project management, exection of campaigns, budget control

Senior Account Executive

Leo Burnett Budapest

2001-6 - 2003-8 · 2 yrs 3 mos

Managing ATL and BTL campaigns of OMV, Wolf snacks, Pécsi Sörfőzde (local brewery), Milka and Philips Clients. Sony Ericsson regional coordinator: supervising the communication campaigns of 7 countries in the region.

Junior Account

Young & Rubicam Budapest

1998-6 - 2001-6 · 3 yrs 1 mo

I learned the basics of advertising on Danone, Colgate-Palmolive and Ericsson clients. My leaders involved me in strategic planning, so I gained full overview of consumer research, brand building, media planning and development of yearly marketing plans.