Anna Uptas

Professional marketing advisor supporting local and international companies in unleshing potential of their brands, people and business. If you need: 1. Build new brand/business/unleash existing one - here I am! 2. Create strategy for business, brand, portfolio, channels, price etc. - it's me! 3. Grow penetration of the brand/category - I know how to do it! 4. Make a presentation that will really convince unconvinced - just give it to me! 5. Develop skills of your marketing team - I'm the one you look for!

Member of leadership team of Activia, biggest brand in Central Europe & Nordics (20% of CEN region turnover) responsible for portfolio strategy and key strategic innovations and renovations developments for CEN (15 countries) including trends, brand strategy and local inspirations inputs.

Regional marketing leadership team member accountable for flagship global brand Danone & local Gratka brand (73M euro turnover), reporting to Regional Marketing Director. Responsible for bringing back priority to Danone Brand, strategy & growth pillars development based on global inputs and local insights, full marketing plan including touchpoints strategy, communication, innovations pipeline, in-store execution and activations. Key projects: Danone brand relaunch in 2 countries in 2018 (RO and HU, standing for 83% of Danone brand NS) with focus on profitability & NS growth; Gratka business & innovation strategy development & deployment bringing double digit NS growth along with profitability improvement.

Local Topline team member responsible for brands: Danone, Gratka and CSR initiatives (36M euro turnover). Key tasks: local communication strategy for Danone brand, portfolio & channel strategy, lead of local and co-lead of global innovations development; in cooperation with external agencies full communication concept for Share Your Meal (2nd most known CSR program in Poland) development and deployment to all touchpoints. Full responsibility for PnL.

Global & local brands (above 200M euro turnover in 6 countries): iconic chocolate brand Milka, biggest brand in the company and 3 local brands. Responsible for brands strategy including portfolio, channels, innovations, activations and implementation of communication strategy for respective brands in 6 countries based on global inputs and local needs. Leading multicultural team in 3 countries. Responsible for full PnL and marketing budget.

Leadership for Fuel Platform brands in Poland (belVita, Lubisie) and head of marketing for total biscuits category in Baltics (7 brands: Milka, belVita, Barni, TUC, local brands). Full responsibility for P&L and profitable growth including full marketing mix (portfolio, distribution, activation, customer & communication strategy) with proven track record (double digit growth in PL, sustainable growth In Baltics).

Milka Marketing Team member responsible for Pralines category with main task of category and shares growth via innovations. Successful launch of Milka Crispello with best in class achievements recognized by European Board with Award for Business Plan. Independent development (close work with factory) of local innovation Milka Alpine Milk Caramel, launched with success and bringing incremental sales & shares. Full responsibility of PnL.

Responsible for independent projects management on Lay's brand.