Anna Startseva

Freshworks is the leading provider of customer and employee experience solutions. Served as head of North America Product Marketing for customer service products, leading all aspects of regional go-to-market (GTM) and a three-person PMM team. Built GTM strategy for and launched a new customer service product that surpassed first six-months revenue goal, work included messaging, positioning, case studies, eBooks, website, demo, and sales enablement. Drove messaging and product launches for new AI products that resulted in the company meeting its annual AI sales' annual target three months early. Work included positioning, messaging, differentiation, web content, and thought leadership. Enabled global sales to win and achieve 30% annual growth by running GTM enablement and creating sales tools, including RFP library, competitive assets, and thought leadership. Led global AI Customer Council, driving AI early adoption and success stories from biggest customers. Secured AI customer speakers for PR and launch events. Created ideal customer profiles, personas, customer journeys, and competitive analysis to identify competitive differentiation and growth opportunities. Collaborated cross-functionally to create analyst submissions to Gartner and Forrester, including creation of thought leadership decks that helped Freshworks move to a more favorable position. Created content for and spoke at industry events such as Customer Contact Week (CCW), events, and webinars. Built FY2025 strategic plan for employee experience SMB business to drive 5% increase in revenue with programs across pricing, positioning, demand gen, competitive positioning, and GTM enablement.

SaaS platform for field service. Received "Top 40" company-wide award for my performance Led healthcare, life sciences, and clinical device management product marketing, including industry / customer research, positioning / messaging, website content, product videos, demos, competitive intelligence, and GTM enablement. Increased industry sales leads by 220% by creating a sales program that included buyer personas, web content, sales assets, case studies, and vertical use cases. Developed total addressable market valuation used to impact company valuation and PR activities. Created analyst presentations to maintain solution’s leading position in analyst reports.

NetBase Quid is a consumer and marketing intelligence platform. Received "Top Marketer" company-wide award for my performance In partnership with sales and product teams developed and managed go-to-market plans for 7 new products and capabilities, including creating value proposition, competitive analysis, customer success stories, sales training and collateral, lead-gen webinars Developed sales collateral and ran sales enablement on new products and features Created product marketing collateral, web pages for new products, monthly webinars, industry best practices reports that drove tens of thousands of new leads Ran competitive analysis and company-wide readouts helping reposition the product and drive new features

Worked with cross functional organizations to manage the rebranding of eBay Buyer Protection campaign across international markets,including localized message development, new creatives, and campaign implementation Developed and launched a new survey among 600,000 customers, 11 geographic markets Analyzed purchase data to understand customer behavior and identify purchase trends; surfaced opportunities to drive revenue, leading to a potential $450,000 monthly uplift

Worked with U.S. and international clients from the banking, trade, energy and nonprofit sectors to engage policy makers and regulators, secure government funding and develop partnerships. Clients included Microsoft, Pfizer, foreign governments. Developed programs, managed projects and organized events on trade, innovation, investment and governance in the U.S. and Europe.

Provided budgeting, recruitment and logistics support for the National Capacity Building Project in Iraq worth USD 165 million. Assisted in drafting proposals and reports for USAID and Millennium Challenge Corporation bids

Researched and analyzed energy security and policy issues in Russia, Ukraine and Georgia.