Anna Semenina

Anna Semenina

Director of Product Management @ Mircom Group of Companies

About

Experienced and strategically adept professional with a background in electrical engineering, offering comprehensive expertise in $100MM+ portfolio management encompassing Fire Alarm, Communication and Security, BAS, and SaaS. Proven track record in regulatory compliance (UL/ULC, FM, CSFM, FDNY, etc), global sales reporting, product and account management, price negotiation, program management, training, support, instructional documentation, engineering design review, and project management. Rapid assimilation of new concepts, seamless adaptability to change, and a proficiency in managing multiple concurrent tasks position me as a valuable contributor to senior leadership teams. Effective communicator with robust interpersonal abilities, skilled in collaborating with cross-functional teams, client group executives, and project decision-makers to develop refined concepts and accomplish profit plan objectives.

Country

Canada

City

Vaughan

Industry

Electrical & Electronic Manufacturing

Skill

Program Management, Standards Development, CFAA, C-Level Executive Support, Strategic Negotiations, Supply Chain Management, Customer Value Proposition, Social Media Marketing, Customer Insight, Business Development, Engineering Management, Product Management, Analytical Skills, NFPA, Ulc, UL, Strategic Roadmaps, Strategic Planning, Regulatory Compliance, Marketing

Experience

Mircom Group of Companies

Director of Product Management

Mircom Group of Companies

LinkedIn
2021-4 - Present · 5 yrs 6 mos

Vaughan, Ontario, Canada

NFPA/CFAA and UL TC member with 9 years of progressive experience leading product management initiatives and delivering exceptional results. - Defined and implemented a clear product strategy guided by well-established principles and guidelines. - Developed a comprehensive risk assessment plan and a multi-year roadmap for a $100M+ global product portfolio, managing 300+ R&D projects across Initiating Fire Alarm Devices, Notification Appliances, Audio and Fire Controls, and Video Intercom product lines. - Successfully introduced and scaled a streamlined NPI process, launching 200+ products globally. - Drove innovation by bringing award-winning products to market, increasing in-house product market share by 30% over five years and generating significant revenue. - Built and scaled a high-performing team of Senior Product Managers, empowering them to deliver detailed specifications and execute strategic objectives. - Partnered with R&D, Operations, and Supply Chain Executive Team Members to optimize inventory forecasting, enhance warehouse inventory turns, reduce costs, and improve customer satisfaction. - Crafted and executed go-to-market strategies, expanding into new markets and channels, including B2B, security distribution, B2C government, OEM, and direct-to-consumer. - Directed global product launches, organizing impactful partner events, delivering live updates, and leading multi-channel marketing campaigns that boosted product sales by 20% within the first quarter. - Collaborated with sales, marketing, and business development leaders to tailor product solutions to customer needs. - Leveraged expertise in hardware, firmware, and software to drive innovation and informed decision-making. - Utilized data analytics to measure performance, uncover opportunities, and refine product strategies. - Effectively communicated complex technical concepts to executives, engineers, and customers.

Mircom Group of Companies

Engineering Project Manager

Mircom Group of Companies

LinkedIn
2017-9 - 2021-4 · 3 yrs 8 mos

Toronto, Canada Area

Project Manager with a proven track record in leading cross-functional teams, managing complex projects from inception from Product Management to deployment, and ensuring adherence to stringent industry standards (NFPA, UL, FCC). Skilled in project planning, risk management, quality assurance, and customer relationship management, with a focus on delivering high-quality, reliable, and cost-effective solutions. - Maintaining and monitoring project plans, project schedules, work hours, budgets and expenditures - Led cross-functional teams of R&D developers/QAs and hardware engineers to multiple NPIs in Fire Alarm and Security fields including hardware and firmware design, testing, and certification. - Effectively managed project budgets, ensuring cost-effective solutions while maintaining quality. - Providing administrative support as needed - Documented, introduced and scaled company wide NPI process across various cross-functional teams. - Ensuring projects adhere to frameworks and all documentation is maintained appropriately for each project - Assess project risks and issues and provide solutions where applicable - Chair and facilitate meetings and distribute minutes to all project team members - Create a project management schedule for fulfilling each goal and objective - New product introduction management, costing, forecasting and pricing set up - Liaison with Production/Product Management/Purchasing/Engineering/Finance - Developed and scaled the re-occurring processes in Microsoft Dynamics AX: BOMs, Costing, Purchasing and Projects - SharePoint Administration and Data transition (O365, 2013, 2010) - ISO 9001:2015 Plan and conduct an Internal/External Quality Management ISO Audit

Alumax Panel

Computer Aided Design Engineer / Estimator

Alumax Panel

LinkedIn
2017-6 - 2017-9 · 4 mos

Ontario, Canada

- Developing complete layout and engineering drawings of a variety of components and assemblies such as schematics, interconnect lists, parts breakdown - Develop plans, elevations, cross sections and detailed drawings. - Maintain and update drawings as required - Scheduling – estimates - Creating and modifying detailed drawings using CAD hardware and software from sketches, layouts or notes provided - Contributing design modifications to facilitate manufacturing operation or quality of product - Blueprint reading - Effectively communicating with the project team - Creating and reviewing work orders - Documenting work by recording data and drawings - Report development/technical documentation - Program CNC machine tools

LDS Canada

Production Coordinator

LDS Canada

2013 - 2017-5 · 4 yrs

Toronto

Roszheldorproject

Electrical Engineer

Roszheldorproject

LinkedIn
2012 - 2013 · 1 yr

Samara

Education

George Brown Polytechnic

George Brown Polytechnic

LinkedIn

Electromechanical Engineering

2014 - 2017 · 3 yrs
Samara State Technical University

Samara State Technical University

LinkedIn

Electrical Engineering Technologies/Technicians

2008 - 2014 · 6 yrs

Graduated with Honors in Electrical Engineering

Anna Semenina's Contact Information

Email

******@***.com

Phone

(**) *** ****

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