Anna Ouellette

Having naturally progressed from managing localized sales coordination to overseeing Canada-wide operations, I now serve as the primary bridge for sales operations and cross-functional communication across three distinct digital solutions entities under the Orica parent company. In this expanded role, I lead the integration of new processes and unified workflows across all three organizations to ensure total alignment. Building on my foundational experience of independently managing the Salesforce CRM platform for data integrity and accurate pipeline forecasting, I now direct the implementation of standardized sales order management and quoting procedures within the Epicor system for all Canadian divisions. Additionally, I combine my background in customer success leadership—where I spearheaded satisfaction surveys to drive retention—with my day-to-day management of high-volume shipping logistics and complex client relationships, successfully maintaining exceptional service standards while scaling operations to support multiple growing business units.

A certified brand strategist and creative social media manager with a background in digital marketing and visual storytelling. I specialize in crafting mood-driven content that builds connection and drives action. Manage social media accounts for local businesses, spas, and restaurants, creating strategic content that increased engagement and brand awareness. Developed and executed content calendars, social media campaigns, and brand strategies tailored to each business. Experience in building websites and e-commerce brands.

Consulted for diverse clients in real estate, wellness, and hospitality to develop and execute customized brand strategies and social media campaigns. Directed the full creative lifecycle, including content calendar development, visual design, and professional copywriting, to ensure on-brand messaging across all platforms. Analyzed social media insights and performance metrics to identify audience trends, refining strategies to maximize organic reach and conversion rates. Implemented search engine optimization (SEO) strategies for website content, successfully improving search rankings and driving increased online visibility for client portfolios. Leveraged data-driven storytelling and targeted community management to significantly increase audience engagement and brand awareness for local businesses.

Developed the content strategy and social media presence to help successfully launch their new location. Managed all social media accounts and content creation, ensuring the brand’s identity stayed consistent and engaging. Oversaw front-of-house staff and handled scheduling. Managed end-of-day reporting, monetary closing processes as the primary Closing Manager. Served as the primary link between brand strategy and the floor, engaging with guests to understand their preferences and ensuring promotions aligned with customer interests.

Delivered premium service by managing high-volume scheduling, check-ins, and secure payment processing within a fast-paced, luxury environment. Served as a central point of contact for service providers and clients, streamlining daily administrative workflows, inventory tracking, and cross-departmental communication. Actively drove business performance by promoting specialized services and retail products, directly contributing to increased bookings and overall sales targets. Managed multi-channel communications, including phone and email, ensuring meticulous accuracy and professionalism in all client and vendor interactions.

Directed guest care operations and coached front-of-house teams across two separate salon locations to ensure a consistent, premium brand experience. Orchestrated the creation and scheduling of engaging digital content, successfully increasing audience engagement and local brand awareness. Developed and executed targeted promotional strategies that balanced customer acquisition with long-term client retention goals. Managed complex scheduling coordination and administrative workflows, supporting a high-performing team environment through hands-on coaching.