Anna Gerts (ex Morenets)

• Led the development of E-commerce growth strategy ahead of category managing, engaging and developing a team of 30+ employees from various business units: doubled Mars Wrigley market share • Identifed key eComm marketing growth drivers and developed marketing strategy and tactics for omnichannel and on demand delivery customers depending on each of the market maturity • Increased effectiveness of media investments on 40%+ by consolidation of 700+ Tests & Learns and Post Launch reviews since 2019 and automate it via PowerBi • Codified learnings and develop ways of work with B2B and IT partners, media and creative agencies to set marketing guidance and share across markets (countries): guides and best prectices were implemented in 7 other markets • Built omnichannel capability among 6 departments to launch new way of CJM creation via each campaign and digital platforms: set up understanding of innovative digital inventory and how to link online and offline, restore approach on media mix

• Created a flexible media transformation strategy based on test&learn approach above research projects to improve effectiveness of Intelligent Reach and efficiency reducing 20% digital media spend • Consolidated digital infrastructure for effective consumer experience management, security and bring 30% efficiency on running costs • Promoted partnership with TikTok on service level agreement: received Highest award from TikTok Summit&Awards 2021 for outstanding business results of the first Hashtag Challenge Mars Wrigley • Developed, aligned and introduced new guidelines to measure the effectiveness of all type of marketing campaigns (media and digital) • Delivered new tech products development with special focus on programmatic and data-based digital innovations • Led implementing Digital Strategy of the unit supporting the Business Strategy for 3+ years, organizing resources and new teams to support the future of the unit in the area of Digital Transformation • Coordinated a team of 4 associates and led engagement, development and growth of people on the team

• Developed Media management automation through PowerBI to drive efficiency and ensure transparency of the media processes • Brought visibility of web performance by establishing data management with dashboards (Google 360) • Established in-house analytical expertise and built the ecosystem of competitive monitoring reports to increase agility and save over 8 mln rub per year • Built and implemented CRM approach and deployed technical infrastructure • Set up consistent competitors’ budget modelling to understand the effectiveness of competitors' tools and improve the quality of inputs to the demand planning process • Received the title of User Certainty Champion for the development digital-strategy for «BE-kind» brand, implemented in the UK market to double sales in 5 years with a sustainable business model • Improved internal processes - implemented value leadership stream for digital department, resulted in its cost efficiency of 35%

• Supervised projects in the direction of Agile

• Analyzed information about financial and operational results, prepared analytical reports, presented monthly financial results of the company to the CEO and the CAO • Prepared reconciliation act of mutual settlements between Central Bank and structural divisions of Lomonosov Moscow State University • Conducted authorization of budget liabilities • Coordinated the work of departments, maintained the register of contracts, formed transactions on the currency account in the program 1C

Ranked in the TOP 10% of students in the course

Case study on international business practice from Deloitte

First ranked BBA student specialized in project management