anna krairiksh

senior business analyst

About

Agile business analyst and consultant

Country

united states

City

san francisco

Industry

computer software

Skill

marketing communications, brand management, strategy, brand development, marketing strategy, digital marketing, social media, media planning, advertising, digital strategy, marketing, marketing research, social media marketing, corporate communications, copywriting, integrated marketing, public speaking, english, strategic communications, project management, user experience, online advertising, project coordination, online marketing, event management, internal communications, marketing management, new business development, market research, user experience testing, user research, product development, big data, data analysis, microsoft excel

Experience

senior marketing executive

verb design atelier

2010-11 - 2012-8 · 1 yr 10 mos

* Branding * Brand Development for new brands. Brand building or re branding strategy for existing brands. * Marketing communication strategy and plan * Strategically plan communication campaigns for SME companies. * Media plan- Media planning for both online and offline media * Light English copy writing- Brand books, campaign copy, client websites.

account executive

tbwa thailand

2009-1 - 2009-1 · 1 mo

Communication, between internal department and clients from planning stage to production. Coordination between external suppliers and media agencies. Timeline Management, effectively manage and keep timeline for all work under production by updating, applying light pressure and creating and maintaining detailed work in process for management and supervisors.

product owner

eko communications

2016-5 - 2017-5 · 1 yr 1 mo

* Product lead * Design and run workshops for ideation and Requirement gathering * Story writing * Sprint planning * Run daily stand ups and retrospectives

msc student in strategic marketing

imperial college business school

2012-9 - 2013-9 · 1 yr 1 mo

Awards: Winner Santander business case award Peer selected: Best innovative product Courses: Branding, Entrepreneurship, Pricing, Marketing Analytics, Digital Economy, Relationship Marketing, Consumer behaviour.

senior business analyst

thoughtworks

2019-8 - Present · 7 yrs 2 mos

* Consulting * Facilitating * Requirement gathering * Scope management * Sprint planning * Release planning * User story writing * Iteration management * Senior leadership team shadow 2019 * Hiring partner 2019

user experience designer

siam commercial bank

2016-1 - 2016-5 · 5 mos

* Digital banking, Transformation team * Prompt pay project * Design and co-moderate ideation workshops * Prototyping * Usability testing - design, moderate and results analysis * English copywriting

regional account executive

mullenlowe group

2010-1 - 2010-1 · 1 mo

Regional Account Executive for Rexona Account. Communication, coordinate with Lowe Worldwide network for successful project implementation on a regional level. Coordinate internally between departments for successful advertising production processes. Coordinate projects based in China, Japan, Indonesia, Vietnam, Philippines, Dubai, Malaysia and Singapore.

innovation communication management and innovation strategist

siam commercial bank

2013-12 - 2016-1 · 2 yrs 2 mos

* Innovation communication management team * Directly responsible for developing internal communication strategy, campaigns, materials (both offline and online), and events. * Key projects: * 1) Innovation contest season 2 * Project manager and owner of innovation contest season 2 * 2) Implementation (Jive social collaboration platform) * Lead and moderate requirement gathering workshop, * Lead and moderate user testing sessions and analysis. * 3) AWS innovation insights event (Bangkok) SCB side event management * Innovation strategist * 1) Pilot campaign for internal chat application * Requirement gathering, testing and pilot communication campaign * 2) Auto go digital project

Education

new international school of thailand

1993-1 - 2005-1 · 12 yrs 1 mo

Activities and Societies: International Youth Award (Bronze and Silver levels) JV Volleyball Student Council

chulalongkorn university

communication management

2005-1 - 2009-1 · 4 yrs 1 mo

Activities and Societies: Life style editor EDATIN magazine

dyson school of design engineering

marketing

2012-1 - 2013-1 · 1 yr 1 mo

Winner Santander business case award: TOMO, entomophagy food of the future. Consulting project: NUJI, flaunt your style campaign. Popular vote: innovation project, H10 warming face cream

design

2013-1 - 2013-1 · 1 mo

Service design mini project: Waste management at CSM Service design final project: Coffee grounds, untapped potential.