Anna Kochanska (She, Her)

Marketing Director bwin Europe @ Entain

About

I am passionate about building meaningful brands by uncovering true human insights, bringing magic to product truths and creating purpose. I believe that by finding an indispensable role in consumers' hearts & minds we can truly unlock the profitable growth of a business. My personal purpose at work is to build high performing teams, giving them psychological safety to reach for the impossible. I am a marketeer with 12+ years of experience focused on bringing vision, strategy and structure to my brands and organisation.

Country

City

United Kingdom

Industry

Computer Games

Skill

Brand Marketing, Creative Strategy, Business Leadership, Profit & Loss Management, Consumer Insight, Innovation Management, Advertising, Team Leadership, Marketing Leadership, Category Insights, Business Modeling, Digital Media, Relationship Development, Product Service, Launches, Go-to-Market Strategy, Product Launch, Brand Awareness, FMCG, Marketing Management

Experience

Marketing Director bwin Europe

Entain

2024-1 - Present · 2 yrs 9 mos

London, England, United Kingdom

Head of Marketing Alpro UKI

Danone

2021-10 - 2023-12 · 2 yrs 3 mos

London, England, United Kingdom

Marketing Manager Activia UKI

Danone

2020-8 - 2021-10 · 1 yr 3 mos

London

Head Of Global Marketing

eStoreBrands

2020-1 - 2020-8 · 8 mos

London, England, United Kingdom

Marketing Manager Pure Water

Danone

2018-5 - 2020-2 · 1 yr 10 mos

Warsaw, Masovian District, Poland

Brand Marketing Manager

Danone

2016-7 - 2018-4 · 1 yr 10 mos

Warsaw, Masovian District, Poland

Senior Brand Manager Activia

Danone

2015-1 - 2016-6 · 1 yr 6 mos

Brand Manager Fantasia & Innovations

Danone

2013-11 - 2014-12 · 1 yr 2 mos

Brand Manager - Bacardi & Breezer

Bacardi

2012-11 - 2013-10 · 1 yr

Warsaw, Masovian District, Poland

Junior Brand Manager

Danone

2010-7 - 2012-10 · 2 yrs 4 mos

Daily brand management – co‐creation and execution of brand strategy and touchpoints strategy; ATL communication development; innovation strategy & product portfolio management; coordination of market research; market, brand performance, P&L & planning monitoring; budget management; project teams management

Associate Brand Manager

Danone

2009-6 - 2010-6 · 1 yr 1 mo

Daily brand management – co‐creation and execution of brand strategy; redefinition and implementation of digital and PR strategy; product portfolio management (new launches, optimization); management of children dedicated sub-brand ‘Equipo’ (TV, press, Internet).

Trade Marketing Specialist

Danone

2008-12 - 2009-5 · 6 mos

Planning, designing and executing trade marketing strategy for two key brands, including national sampling actions, motivational sales programs, and the preparation of annual strategic trade plans.