Anna Idzikowska

Your go-to AI styling app – the ultimate smart closet and outfit planner! Now in soft launch on the App Store and Google Play in PL, DK, NO, SE, FI, UK, NL, BE, IE, and RO. Coming soon to more European markets! Appstore - https://apps.apple.com/pl/app/my-mirror-ai-your-ai-stylist/id6743078189 Google Play - https://play.google.com/store/apps/details?id=mymirror.ai&hl=en

- Contributing to Ten Square Games as a Business Advisor, focusing on business strategy, growth, and product development. - Utilizing my extensive experience to help shape the company's direction and drive its success.

- Drove company strategy and operations, overseeing a workforce of up to 500 people and 10 game development teams across multiple locations. - Spearheaded investor relations for a publicly traded company on the Warsaw Stock Exchange since 2018. - Led successful mergers and acquisitions activities, closing deals with Rortos and Gamesture. - Managed a robust mobile games portfolio, including titles like Fishing Clash, Hunting Clash, Wings of Heroes, and Airline Commander. - Directly responsible for product marketing strategy, leading a cross-functional team of 40+ professionals. - Orchestrated the Chinese launch of Fishing Clash, securing licensing and a publishing deal with Netease.

- Led global launches for games including Let’s Fish, Fishing Clash, Wild Hunt, Hunting Clash, Solitales and Flip This House - Built and guided a 25-member growth team, spanning UA, ASO/Platform Relations, Creatives, Influencer Marketing, and Partner Relations. - Orchestrated game launches and devised player acquisition strategies across various channels. - Managed a $130M+ marketing budget, achieving a remarkable ROI of nearly 200% and nearly 200M installations for Fishing Clash and Hunting Clash. - Pioneered tracking and reporting systems for data-driven marketing optimization. - Spearheaded the "Bringing Fishing Clash to China" project, securing a publishing deal with Netease for iOS and Android. - Co-designed monetization strategies encompassing IAP, hybrid, and advertising models. - Fostered collaboration between the Growth team, Products, BI/Analytics, R&D, Tools, and Customer Service. - Held a direct reporting line to the Board (CEO&COO).

- Managed web and mobile game portfolio: Let's Fish, Let's Hunt, Let's Farm, Jungle Wars. - Led a team of 7-8 partner relations specialists and graphic designers. - Proactively identified new gaming industry opportunities. - Expertly negotiated contracts. - Successfully acquired and coordinated partnerships with web and mobile platforms, including Facebook, Google, Apple, Yahoo, and RASP. - Orchestrated seamless game integration, handling external APIs and frameworks.

- Managed web and mobile game portfolio: Let's Fish, Let's Hunt, Let's Farm, Jungle Wars. - Acquired and coordinated partnerships with web and mobile giants, including Facebook, Google, Apple, Yahoo, RASP, and others. - Streamlined the game integration process, handling external APIs and frameworks.

- Spearheaded internal and external communication strategies. - Elevated employer branding initiatives. - Cultivated effective media relations. - Excelled in vendor management and contract negotiations. - Successfully orchestrated events management.

- Led a team of real estate agents. - Oversaw a project for private accommodation of international students across 6 Polish cities: Wroclaw, Warsaw, Poznan, Katowice, Gdansk, Krakow. - Collaborated with over 30 universities nationwide. - Designed and executed marketing and sales strategies.

MA Thesis "Branding Scandinavia: the image of Danish, Norwegian and Swedish Governments abroad"