anna doktor

* Conducted internet research on marketing and pharmaceutical topics * Assisted in writing press releases for business to business conferences * Compiled speaker and attendee lists and proof read conference brochures * Reviewed resumes of potential candidates for various positions

* Retrieved and synthesized raw research data into usable form * Used Kantar (TNS) data to generate competitive ad spend reports and tracked trends for national TV brand spending * Created and analyzed Nielsen ratings and demographics reports * Coded and cross-tabulated media usage, demographic, retail and product usage data from the GfK MRI database using MEMRI

* Researched data of potential real estate newsletter subscribers * Searched internet for significant associations and directories member lists * Assisted in compiling marketing premiums and databases * Contacted various property owners to generate interest

* Developed and designed 5 to 10 PowerPoint presentations weekly for meetings with clients and research executives * Generated weekly reports of top syndicated television programs to be published in TVBR * Provided project support to Research Director and Marketing Director * Continued to be further accountable for all associate position responsibilities

* Crafted compelling stories on the Oxygen audience using various syndicated databases * Worked with 3-10 Oxygen account executives a week to tailor stories to each individual advertiser * Compiled 4-7 weekly presentations to help establish Oxygen in the marketplace * Utilized online measurement databases to compile significant findings regarding Oxygen.com viewers * Drafted questionnaires for the NBC Universal panel and attended Oxygen focus groups * Presented key findings and updates at bi-weekly national sales meetings * Trained, managed and oversaw all projects of the summer intern

* Produced daily, weekly, bi-weekly, monthly and quarterly reports for CMT, TV Land and Logo to effectively position the brands in the cable marketplace * Updated digital pieces for various brands using @Plan and ComScore databases * Crafted noteworthy stories for 10-15 account executives a month using various syndicated research tools * Compiled captivating one-sheets for premieres, finales and summary decks to demonstrate program success * Created channel summary decks, showcasing strong brand stories and distinguishing them among competitors * Utilized Nielsen Social in analyzing the social success of each program and overall brand * Mastered the various aspects of the Project Duplication Elimination process of the Viacom Entertainment Research Group * Fashioned the Annual Restaurant Category report for the Entertainment Brands using GFK MRI data