Anna Davies

I was responsible for reviewing, identifying and sourcing opportunities inline with overall growth strategy. I had to manage the CDP and ensure products were delivered on time and within budget. I researched trends and reacted to changes in customer demand. I analysed performance, interpreted reports and predicted future sales. I had to maintain relationships with existing suppliers whilst seeking new ones.

I was responsibly for recruiting, managing and developing a team within a rapidly growing business. On a daily basis I would manage stock levels and distribution. I had to set and manage budgets, forecast sales and profit. I was also responsible for handling supply and production problems, negotiating quantities and delivery timescales.

Birthdays was a specialist card and gift retailer. Focusing on birthdays, weddings, anniversaries and the seasons. In 2010 Birthdays was acquired by Clinton Cards and the brands were merged. I was accountable for all everyday and seasonal gift buying. I had to devise and implement appropriate category strategies. I was also responsible for finding new market trends, setting category budgets, Supplier strategy meetings, driving costs down and growing margin.

I was responsible for developing new and innovative ranges that offered a point of difference on the High St and differentiated from the competition. I had to distinguish the Birthdays brand and meet the needs of the different retail propositions - there were 350 stores graded value, standard, premium and pure party. I had to ensure core ‘must have’ products were in all stores and available at all times.

Stationery Box was until Jan 2007 the U.Ks largest Independent High St stationery retailer with 140 stores. The product mix included back to school, home office and art supplies. I was responsible for range reviews, maximising sales and profit, negotiating trading terms and promotional strategy. The role involved Far East sourcing and product development, with factory visits in China.

I was responsible for creating and presenting new and existing product ranges. I had to develop and improve supplier relations. I also negotiated exclusive offers and catalogue contribution deals.

I was responsible for strategic planning and budgeting. I had to market, advertise and promote new products, departments and activities in store. I conducted range reviews for over 500 Suppliers, covering a wide range of departments. I was also involved in new store development. Working with Architects and Designers on new department specifications and layouts.

I worked at Selfridges when it first opened at the Trafford Centre. I was responsible for selecting, training and developing a strong team. I had to present ideas and drive the business forward, negotiating with the Buying teams to achieve and develop the correct product mix.

I had to analyse the current toy market. I accompanied the buyer to trade fairs and source commercial ranges. I had to process orders.