Anna Chalik

Oversee the end-to-end process of custom swag/merch orders from initial request to final delivery Coordinate with clients, suppliers and internal teams to ensure projects stay on track Track production timelines, ensuring all deadlines are met Communicate with vendors to confirm pricing, production details and shipping timelines

• Conducted in-depth research to identify emerging industry trends, consumer preferences, and market shifts, contributing to targeted social media and content strategies • Continuously monitored and analyzed social media platforms to identify trending videos, sounds, and influencers, optimizing campaigns to align with current digital trends. • Delivered actionable insights, using data to inform content creation strategies • Filmed and edited user generated content for brands, helping build consumer connection and showcase authentic experiences

• Managed up to 9 Shade Extension and 1 NPD project at once by initiating and maintaining vendor relationships, benchmark gathering, batch submission feedback, and regulatory process management • Accelerated launch date by 3 months through strategic collaboration and communication with vendors • Created 8 on-brand decks, including competitive analyses, visual calendars, and project status reports, driving strategic business decisions that led to the successful launch of 5 NPD projects • Generated monthly trend reports which included new product launches, industry news, and consumer/ social trends, ensuring cross-functional collaboration and competitive research for 10+ NPD projects

• Managed product development projects for 5 clients by creating timelines, communicating with 20+ vendors, and organizing lab samples and feedback through Microsoft Excel • Researched innovative materials and ingredients using WGSN, Mintel, and Cosmetic Business Journal

• Formulated targeted panel testing strategies using Survey Monkey, gathering actionable feedback from 150+ participants to enhance product formulas and consumer satisfaction prior to market launch • Conducted A/B testing on product claims, names, and benefit statements through User Testing, identifying effective copy that resonated with target audiences and optimizing messaging for 5+ successful launches • Completed 3 rounds of approval for a 2024 product innovation concept, presenting consumer insight, trend research, competitive analysis, and product imagery to the VP of Marketing

• Created a comprehensive social strategy, 9-month content calendar for Instagram & TikTok, & a 6-month PR strategy which leveraged press outreach, events, and public appearances • Increased Instagram follower count by 8% in the first month post-implementation, driving increased brand engagement • Generated a cohesive brand guide for all platforms using Adobe Photoshop

• Educated 20+ brands about sustainable packaging decisions by designing a guide on material choice, format options, and sustainable substitutes to help reduce carbon emissions by at least 30% • Corresponded with 15+ vendors for packaging decisions and assisted in developing project timelines

• Crafted compelling, on-brand copy for diverse marketing deliverables, including 10 targeted email campaigns and over 20 engaging social media captions • Supported the development and analysis of 10+ Google ads based on KPIs such as clicks, CTR, impressions, and conversion rate • Assisted PD Manager with the process of 4 product launches through timeline management, vendor communication, formula testing, competitive analysis, and BOM & COGs analysis for pricing

• Created product mockups and brand identity kits for 5+ clients through Adobe Photoshop and Illustrator • Streamlined product mockup creation for clients by creating a base template through Adobe Illustrator • Assisted the creative director with the production and set up of client photoshoots

• Led Instagram community management, actively engaging with and responding to over 100 DMs and comments daily • Streamlined on-brand responses by utilizing shortcuts through Quick Replies, reducing DM response times from 3+ days to 24 hrs. • Coordinated the creation and fulfillment of over 100 ambassador PR boxes per launch for 5+ merch drops

Learning the business side to the beauty industry and what it takes to run a company successfully.

Learning all about marketing and PD in the beauty world