Anna Carolina Amaral Cidade Neiva

Autora do blog Viagem com Propósito, no qual compartilho experiências e vivências pelo Brasil e pelo mundo. https://www.bemparana.com.br/publicacao/blogs/viagemcomproposito/

Co-founded a strategic communications consultancy focused on PR, brand storytelling, and reputation building. I work closely with brands to shape clear narratives that reflect their positioning and connect authentically with audiences. I lead the development of tailored PR and communication strategies, act as the main client liaison, and translate brand strategy into compelling press and thought-leadership content. I also build and maintain strong relationships with media and key stakeholders to increase brand visibility and credibility.

As Head of Marketing for edrone in Brazil, I led regional market expansion within a B2B SaaS and startup environment, with full ownership of marketing strategy, go-to-market execution, and brand growth. My focus was on building brand awareness and authority while supporting scalable demand generation in a fast-growing martech market. I built and scaled the local marketing function from the ground up, leading recruitment, performance management, and leadership development, and ensuring regional execution was fully aligned with global SaaS marketing strategy. I translated global objectives into a localized B2B go-to-market strategy, adapting positioning, messaging, and channels to regional market dynamics, customer behavior, and competitive landscape. I oversaw content marketing, product marketing, and integrated campaigns across digital channels, social media, events, and customer education, supporting the full B2B customer journey. Operating in a high-speed startup context, I owned marketing KPIs, performance analytics, and reporting, continuously optimizing initiatives through data-driven insights to support pipeline growth, engagement, and long-term revenue impact. Working closely with product, sales, and cross-functional stakeholders, I coordinated feature launches, customer enablement, and product positioning, while managing agencies, media partners, and external vendors. I continuously monitored SaaS, e-commerce, and martech trends, applying agile and innovative approaches to maintain regional competitive advantage.

As Marketing Content Specialist at edrone I helped built the brand content strategy for growth in Brazil and Poland, focusing on content production for the Blog, following SEO tactics. I was also responsible for the Social Media Content Calendar and Newsletter production, as well as automated communications via Hubspot. Finally, I helped translate the content for the website, adapting Polish content to the Brazilian culture.Create high-quality content in Portuguese (Brasil) across diverse mediums - from captivating blog articles, case studies, newsletters, and guest posts to irresistible lead magnets, e-books, press releases, and web copy. Work closely with our Head of Marketing in Brazil to develop a robust content strategy. Provide stellar content support for edrone Brasil’s social media profiles, ensuring our online presence resonates with our vibrant community. Seamlessly translate content between Polish, English and Portuguese (Brazil), maintaining linguistic finesse and cultural nuance. Keep the blog updated with fresh, SEO-optimized content. Conduct SEO audits and optimize blog posts as needed, ensuring maximum visibility in search engines. Search for guest posts partnerships and built content for linkbuilding, expanding our network and amplifying our content reach.

As volunteer, I help the Communication Team to develop SEO Strategies and PR Campaigns to enhance the awareness of the brand.

As an autonomous Communication Specialist, I develop SEO strategies for https://blog.nissei.com/pt-br and https://blog.livo.com.br/ publishing more than 100 articles ranked in the top 10 position on Google. I also work with PR for https://weefor.com.br/ developing press releases about the impact Civil Construction has in the Cities. In two years, we have more than 20 articles published in Brazilian Media. Finally, I specialized in writing Sustainability Reports and Internal Magazines for Construction Companies, making sure that those documents have the proper storytelling to highlight the ESG achievement of each company. https://raceng.com.br/relatoriogruporac2023/

As Marketing Content Specialist I developed SEO Content Strategies for several clients of the agency including fashion ecommerces, eye clinics and finance services.

As Content Manager at 3MIND, I was responsible for the SEO Strategy for more than 20 legal blogs, which the main goal was to translate the legislation for the people so that they would be able to recognize their rights and hire Legal help when needed.