Anna Alexandra Reising (Stegmann)

Senior Brand Managerin Jim Beam @ Beam Suntory

About

Brands Lover | Consumer Centric | Global Mindset

Country

Germany

City

Aschaffenburg

Industry

Consumer Goods

Skill

Wettbewerbsanalyse, Brand Marketing, Marketingstrategie, Kampagnenmanagement, Produktmanagement, Teamführung, Markenmanagement

Experience

Senior Brand Managerin Jim Beam

Beam Suntory

2024-10 - Present · 2 yrs

Frankfurt/Rhein-Main

Global Brand Managerin Playmobil LIFE

HORST BRANDSTÄTTER GROUP

2022-5 - 2024-10 · 2 yrs 6 mos

- Development & implementation of global brand/category vision & positioning, strategy & plans for the biggest Segment LIFE within the Playmobil range - P&L ownership - Leadership, coordination & alignment of agile brand team

Brand Manager

Lorenz

2020-12 - 2022-4 · 1 yr 5 mos

Neu-Isenburg, Hessen, Deutschland

Strategic management of various crisps brands at Lorenz Snack-World

Games Team Lead & Brand Manager

Hasbro

2019-8 - 2020-11 · 1 yr 4 mos

Dreieich, Hessen, Deutschland

Head of the German Brand Management Games team and strategic management of the Monopoly brand as well as children's and family games at Hasbro.

Brand Manager GSA

Hasbro

2018-9 - 2019-8 · 1 yr

Dreieich, Hessen, Deutschland

Strategic management of the Monopoly brand as well as children's and family games at Hasbro.

Junior Brand Managerin

Hasbro

2018-2 - 2018-8 · 7 mos

Dreieich, Hessen, Deutschland

Brand management: adult and party games Conception, planning and organisation of the brand strategy Market and competition analysis Management of a trainee