Ann Shih

Core Achievements: • Led Lifecycle marketing programs for Taiwan and Hong Kong, contributing over 40% of Taiwan's marketing pipeline • Achieved 183% YTD of FY goal through lifecycle nurturing campaigns • Curated Generative AI Zone at AWS Summit, generating 120%+ YoY opportunity growth • Achieved 20%+ conversion rate (CVR) in Partner Programs Marketing Strategy & Execution & Generative AI Demos : • Developed comprehensive marketing channels including: Third-party media collaboration, Paid media advertising, Organic social media, Content marketing, Community management, EDM campaigns, Newsletter, KOL partnerships, Virtual Events ( Web Day, Online Summit, Quick Start Series, Virtual re:Cap ). • Successfully organized and optimized 60+ Generative AI demo booths. • This year we created YoY% = 120%+ growth of opportunities with Generative AI demo booths. Customer Lifecycle Demand Generation Management: • Redesigned customer journey mapping achieving nearly 100% coverage • Designed and implemented multiple digital programs: POC Program (Activation and New Billing), Uplift Program (Cross-sell and Upsell), Sign-up Program, Nurturing Program, SEO Program. Partner Development: • Led strategic partnership initiatives • Developed new customer segments • Established sustainable growth model for long-term collaboration Professional Certifications & Skills: • Marketo Expert Certification • AWS Marketo Bar Raiser • Proficient in Marketo and Salesforce implementation

- Campaign Planning and Analysis : Adjust the formats of previous campaigns, add more creative and interactive elements in the presenting of campaigns and bring higher revenue Result. The revenue nearly tripled after I took over the campaign role from 2018/09 (Q4). - Campaign Management : Organize all KLOOK’s online campaigns, develop offers, calculate costs and budgets, deliver campaigns ,review and optimize campaign by performance. Perform campaign planning, channel manpower distribution, integration, and responsibility for the entire campaign workflow. 2019/11 ITF travel fair event leader (Online & Offline), overall revenue increase 73% , and also 7.3% in daily revenue,In addition to create a single-day revenue peak on double 11 (show on the same time with ITF), daily peak 27.4% increase over 2019/5 TTE campaign, and also create the highest single-day revenue record of all website. - KOL Project : 2019 / 8-2019 / 10 Takes over the Youtuber cooperation plan, assisting the shooting and project progress monitor , creating more than 2.7 million views in 1 month, and successfully increasing brand volume. - CRM : Adjust the EDM & App push format and cooperate with global CRM team to implement the retargeting trigger project, EDM Open%+5.38% Clicks%+0.9% , App push Open%+0.7%。

- Content Marketing Strategy & SEO : Design the content structure according to the brand's needs, and conduct SEO for each article after the writer submits the manuscript, so as to improve the ranking and traffic performance of the article. Adopt new content strategies, enhance SEO, and manage about 2,000 articles. After taking over, the first page of the article has earned more than 500 keywords. The overall keyword rankings are around 20th, which leads to the increase of natural income by more than 150% in half a year. -Writers Management and Budget Costing : Formulate an efficient framework to manage inhouse and external writers, create a new SOP, rules and workflow for all writers to cooperate and define editorial guidelines to maintain consistent tones and styles. Generate a KPI tracking form, ensure that blog’s revenue, article ranking and the quality of content all grow in an efficient way. Therefore, the writers budget reduced 10%- and the writers quantity increase 8 ppl.

- Product manage : from the OEM testing and optimization to launched promotion, Including the Model Filming, Product Design, Product Price Costing and Campaign Promotion Planning. Therefore, Product The two main products I owned, have become the most hottest products of this brand, and the order volume had over 50%+ shared of the entire site at that period. - Partnership : Successfully finished the signed up contract process with 6 brands including HRC, True Yoga...etc. In order to let the brand to be exposed on more platforms, I also negotiated cooperation and listing operations with Shopee, all Young, FashionGuide, Pchome..., In the end, I successfully cooperated and promoted with 6 platforms. - Campaign Planning : Branding Campaign Planning, Promotion channel strategy arrangement, from designing request, goals setting, event planning to launched whole campaigns. Successfully increased orders to more than 100+ for average month within one year of brand online. - KOL : - Finding bloggers to promote products, help to negotiate and sign contracts for them, and track the promoting results. Ultimately, I managed to work with more than 200+ KOL and KOC. - Social Media and Paid Media : Accurately put and operate so that the number of fan clubs rose to 14,000 in eight months. Also Optimize the paid media with agency to increase the order, compared from the beginng, avg performance growth 80%+. - Content Marketing : Create articles with market trend, regularly optimize the articles according to the traffic, successfully rank 4 articles on the first page of the specified keywords within 3 months, and 2 of them are on the 1st rank, which increase the traffic over 20%+.

- Assist in website optimization and revision, simultaneously monitor website traffic and optimize content and layout, Average website CTR increase of 0.8% - 1%. - Distribution and management editor's work content. - Training and assistance with new editors. - Thinking of current events or news topics and create topics. - For daily traffic review and making report to propose editing optimization program. - Making weekly traffic reports and suggest next week's optimization.

- Text, photo replacement, assist in editing news content and writing. - Produce news collages and find topics . - Think about hot topics every single day and making special topic project for yahoo news app. - Provide some one package topic (for lazy person) and build content for this. - Website traffic record and integration. - Pick daily hot topics to rebrand and optimize content. - Edit video title to boost traffic. - Select for traffic data analysis and optimize materials at any time. - Promoted from intern to part-time video editing due to excellent performance. 「影音編輯-兼職」 尋找新聞議題 發想今日熱門話題並製作專題 協助編輯新聞內容與寫作 挑選今日熱門新聞改標、優化內容 編輯影音標題提升流量 以流量分析進行挑選隨時進行素材優化 「實習生-工讀」 文字、圖片更換作業 製作新聞圖輯 發想今日熱門話題並製作專題 提供符合時事之懶人包主題，並進行內容建置 網站流量紀錄與統整