Ankit Gupta

Creating option plan as per OTB. To monitor inventory levels and keep adequate stock for best selling items as per the cover day norms. Inventory optimization - Reduced inventory holding from 150 days to 90 days. Improved forecast accuracy through monthly buying Providing detailed buying brief and inputs on products to the design team. Identifying the trends prevailing in the market and plan the merchandise mix accordingly by ensuring inventory levels at store as per the planogram. Negotiating & finalizing the cost with the vendors for the entire product range while achieving the desired target margin. Analyzing various reports- DSR, WPR, PSTR on regularly. Identifying Quick Response styles and procuring them at a very short turn-around time. Analyze every aspect of the best-seller (the price points, colors, silhouette's). Frequent market surveys & store visits for competition benchmarking. Allocating orders to vendors considering best delivery and cost price. Working closely with the cross functional teams to achieve the desired results.

Studying trend through WGSN , market analysis and researching through various international and national brands, market surveys and trade fairs for season’s range development. Developing mood boards, style boards and color boards to establish the range. Presenting the range to the marketing team, planning team and chief product officer. Analyzing sell through of the category weekly. Frequent store visits to interact with the customers. Dealing with in-house sampling staff and sourcing team to make sure the range is ready on time.

Worked for Kids & Women’s Accounts- Marks & Spencer, GAP, A&F, J. Crew, George, Sainsbury, Mothercare.

Worked for BHS & other small brands. Responsibilities include coordinating with sampling dept to complete the range & tech-packs as well.

Bachlor of Fashion and Apparel Design