Ankita Shekhar

Business Impact & Revenue Growth Digital Transformation & Strategy Data-Driven Marketing & Automation 🛠 Innovation & Campaign Excellence 🎯 Team & Vendor Leadership 💬 Customer Experience & Engagement 🌐 Brand, PR & Communication

• Effectively manage Brand Strategies day-to-day workflow, overseeing/proofing all work produced for distribution • Content, client, team, financial performance etc. • Lead multiple projects to grow client's business, develop proposals and formalize scopes of work for those efforts • Create brand frameworks and concepts in ways that make ideas simple and compelling • Delegate and manage Assistant daily tasks, reviewing all finalized work for internal as well as for client • Effectively manage all daily tasks as well as guide development and education of Assistant Strategist • Developing, managing, and designing layouts of communications such as presentations, newsletters, event support materials • Planning the Marketing Budget. • Experience managing marketing campaigns across international regions • Thorough experience managing and monitoring performance/effectiveness of online marketing tactics such as SEM, SEO, Affiliate Networks, Email Marketing, social media, and Display Remarketing • Extensive understanding of online marketing industry trends, tactics, current events, and user behavior • Designing, monitoring, and managing campaigns • Drive awareness of Facebook’s solutions • Developing the Website for the Organization. • Execute tests, collect, and analyze data and results, identify trends and insights to maximize ROI • Creatively leverage account-based marketing to reach target prospects • Research and implement SEO recommendations by recommending changes to website, content, landing pages, and more to improve visibility in search.

• Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials • Planning the Marketing Budget • Planning, development and execution of Corporate and national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables • Perform full keyword research and develop related strategies • Determine KPIs for each recommendation, forecast impact, and create case studies • Have a working knowledge in HTML, Javascript, and other programming languages • SEO performance reporting and dashboards • Perform on and off page technical SEO audits and present recommendations to site owners • Perform full SEO site audits and analysis (technical, analytics, content, social, etc.) • Provide reporting and success bites to the SEO Managers each and every day/week/month. • Presenting recommendations to Marketing Manager. Developing and coordinating multimedia packages • Design and implement email marketing campaigns • Advise on best practices for email cadence, segmentation, and messaging • Manage the execution of emails, forms, and landing pages by working with internal teams and stakeholders • Optimize copy and landing page designs for promotional campaigns • Execute tests, collect and analyze data and results, identify trends and insights to maximize ROI • Creatively leverage account-based marketing to reach target prospects • Research and implement SEO recommendations by recommending changes to website, content, landing pages, and more to improve visibility in search.

• Execute tests, collect and analyze data and results, identify trends and insights to maximize ROI • Creatively leverage account-based marketing to reach target prospects • Work closely with the Search & Social Specialist to optimize PPC campaigns, including remarketing • Research and implement SEO recommendations by recommending changes to website, content, landing pages, and more to improve visibility in search • Responsible for maintaining a safe and healthy working environment, and to take reasonable care of their own health and safety at work and of all other staff • Experience in digital marketing • Familiarity with industry tools (Marketing automation platforms, social platforms, Google Analytics, Google AdWords, Bing, Moz, SEMRush, etc.) • Demonstrated knowledge of ranking factors and search engine algorithms

• Up to date with industry trends and best practices • Experience working with cross functional teams in a fast-paced environment • Manage marketing automation system and processes, including lists, targeting, nurturing, and personalization • Manage internal projects from start to finish, including implementation, testing, and execution, keeping the project on schedule • Maintain a proactive approach to testing, using A/B testing and analytics to continuously hone and improve campaign performance • Set goals and execute, measure, test, revise, and report on them • Maintain website content using our CMS • Maintain sales app content and permissions

• Understand Marketing Business Plan strategy and bring to life through in-market execution of buyer facing activities • Familiar with end to end marketing tracking • Manage technical aspects of key marketing and analytics systems (marketing automation, CRM, data services) and lead management processes across those systems • Ensure the marketing objectives are fully aligned to the buyer’s digital journey • Develops strategies and/or solutions and presents the recommendations for sales and marketing reviews at the WW or local level • Reviews results in Event Solution Tool (EST), Campaign Performance Dashboard and other reporting tools • Oversee execution of inbound and outbound campaign elements with a focus on digital and social media marketing

Product Trainer Conducting product training to the new batch