Ankit Shubham

• Leading the Demand side Program nationally for 22 markets consisting of a team of 24 members including 2 Regional Heads, 5 Zonal Heads and 17 Cluster Heads by managing the target metrics - GMV pipeline, limit setting, monthly active & inactive users, first time transactors etc by piloting and setting targets for multiple categories across regions on a monthly basis. • End to end ownership of driving programs aimed at improving experience of resellers using multiple products on Ninjacart’s platform by identifying the bottlenecks in processes and solving them thereby improving the scalability, efficiency and accuracy of the programs through identifying trends and areas for improvement. • Cross functional involvement with multiple stakeholders including the Sales team, Product Team, Commerce Team, Tech Team etc to gather feedback and ensure program alignment with business needs. Skills - Program Management | Strategic Business Initiatives | Solutionizing | Growth Strategies | New User Acquisition | Go-to-Market Strategy | Process Improvement | Resource Management | B2B Commerce | B2B Fintech | Problem Solving

• Handled annual B2B sales of over INR 220 crore (US$ 27 Mn+) in processed fruits, dehydrated vegetables, and spices in the Middle East and African markets. • Managed key accounts of industrial clients in a B2B client-facing role by servicing client requirements efficiently and by continuously working on upselling and cross-selling opportunities. Strengthening client relationships by co-ordinating the complete supply chain including order fulfilment, logistics, cross-border shipments, customs, duties and supervising trade and product compliances. • Developed and managed the category of Frozen Fruits in the ME market. Did a thorough market research comprising key export markets, current market scenario, competitive landscape and formulated a market expansion strategy for the category. • Developed the MEA market and brought in multiple new clients by managing their end-to-end onboarding and by establishing a distribution network in the region by collaborating with distributors and local agents. • Participated in major trade shows/ exhibitions such as Gulfood, FI India, Annapoorna, etc, and generated several sales leads. • Business-related travel to countries in the Middle East and African regions for a better understanding of the customers and the market. Skills - International Business Development | Stakeholder Management | KAM | Vendor Management | B2B Sales | Market Research | Business Strategy | Business Negotiations | Brand Portfolio Management | Problem Solving | Category Development | Category Management

• Worked as a Sales and Marketing Intern on the topic 'Export potetinal and market for Dehydrated Potato Products'. • Analyzed the current trends in production and trade of the processed food industry in India and the world. • Performed an end-to-end competitive analysis and feasibility study on the potential of setting up a French fries production unit in India. • Was awarded a Pre-placement offer (PPO) based on my performance during the internship stint.

• Worked as Key Account Management trainee at Zenatix Solutions for Customer Relationship Management of some of their major accounts such as Dominos, Barbeque Nation, Trent, IHCL etc. • Kept track of Key Accounts' satisfaction and delivery tracking by using IoT and AI/ML tools and technologies. • Was awarded a Pre-placement offer (PPO) based on my performance during the internship stint.