Ankit M.

Responsible for Content and Business Strategy for the Hindi Business on Jiostar Digital

Responsible for driving acquisition (#Users) and conversion (Bookings) targets; Led a team of 15+ talented professionals spread across online acquisition channels, Product led Growth, Business Partnerships, CRM, Sale Promotions, and Contact Centre Sale Ops. During this time, we grew from selling 10 cars/month to 3,500 cars/month, to 2.5Mn+ users on app/msite/website and improved our booking conversion rate by 8X. 1. Managed a 250-member telesales team to help users discover cars and book test drives. Scaled this channel to contribute to > 50% of total bookings. 2. Established and scaled CRM channels (Push, WhatsApp, SMS) to re-target users dropping off at different stages of the customer journey. 3. Partnered with the product team to identify and launch new features, conduct A/B tests, roll out in-app marketing campaigns, and optimize content & pricing. 4. Forged partnerships with classified platforms, Banks, NBFCs, and Consumer Internet companies to generate leads. Scaled the channel to account for over 10% of business. 5. Collaborated with performance marketing team (Google Search, Facebook Ads, Instagram) to increase users and bookings while reducing CAC by over 15%. 6. Worked with brand marketing to plan city-level mass media campaigns across newspapers, OOH, & YouTube. 7. Designed and executed seasonal sale campaigns to drive revenue during major Indian festivals (Diwali, New Year, Navratri, Onam, Holi). 9. Responsible for creating and reviewing budgets, operating plans and P&L for the function. 10. Marketing Analytics: Created detailed Tableau and Google Analytics dashboards to track business KPIs, channel-wise attribution,CAC/ROAS. 11. Business Automation: Worked closely with the tech team to build data pipelines with CleverTap (CRM) ,Ameyo (Dialler) and Zendesk (Customer Grievance management). 12. Customer Experience: Maintained "good" customer ratings by training the telesales team and enhancing their data access through the Agent CRM.

Established and launched the MSME GST lending business in partnership with an NBFC. I worked on the underwriting infrastructure, designed and launched marketing campaigns, and detailed the loan management system. Redesigned the sales process for the enterprise business and transitioned the CRM from legacy software to Salesforce, improving role structure, compliance, account lifecycle management, and data visibility & reporting. Collaborated with tech and salesforce teams to configure rules, develop data pipelines, and train sales executives.

Set up OKRs for both enterprise and consumer businesses, defining L1, L2, and L3 metrics to drive performance. Developed detailed MIS dashboards to provide insights and track progress, and led business reviews for alignment. Conducted thorough due diligence to evaluate and size new business opportunities, analyzing market potential, competitive landscape, financial viability, and strategic alignment to inform decision-making and guide investment.

Served clients on a range of engagements including sales acceleration, new business initiatives, operational improvements, cost optimization, business turnaround, and due diligence.

Responsible for product development, new vendor development, strategic sourcing, and structural design

Installation and Commissioning of Air Conditioning Performance test lab

Deans list Award Holder - Awarded for exceptional academic performance in Core Terms Merit List Award Holder - Awarded for exceptional academic performance in the program