Ankit Fitkariwala

Owning the P&L for Lending business, along with a mandate to scale the overall Fintech vertical. To complement our personal loans marketplace, we have recently added secured lending products like LAMF and gold loans to our offerings. Additionally, I continue to manage cross-functional teams across Moneycontrol.

I am spearheading Moneycontrol's transformational journey from content-led platform into a new-age fintech. Over 3 years, Fintech vertical has launched and scaled multiple transaction products like credit score, FDs, credit cards and personal loans. I have started new functions from scratch like digital revenue, analytics and product marketing. Overall I manage a 110-member team across core functions like digital business, marketing, product, technology, analytics, design and customer service. Happy to share that we serve 10Cr+ MAUs across our platforms with cutting edge research, business news and market tools that are growing everyday.

Owner for all business lines of 5Paisa, erstwhile 5th largest discount broker in India. Managed 3.3mn+ customers across platforms with annual revenues of USD 37mn (Rs 330Cr). Major products included Broking, Subscriptions, Loans, Insurance, Wealth products and Mutual funds. Business & Growth 1) Achieved 65% revenue growth in 2 years in spite of a sweeping regulatory changes by SEBI 2) Achieved 60% growth in subscription by fine-tuning product value proposition & digital campaigns 3) 5x growth in fresh SIP per month in mutual funds due to broader TOFU from SEO optimization 4) Improved customer activation from 25% to 40% by implementing a 30-day plan with low cost ETFs 5) Achieved sales of 5kg per month in digital gold and optimized for profitability, is now on auto-pilot 6) Launched retail wealth PMS products from renowned fund managers like Sunil Singhania Product Development 1) 45% increase in web traffic due to better page speed, improved content, revamped UI/UX 2) Initiated the need to become a derivative-first platform & helped build a dedicated terminal FnO360 3) Launched Mutual Fund 2.0 with new features like cart, pre-defined baskets & recommendations 4) Transaction success rate improved from 70% to 99% with launched same-day SIPs and direct funds 5) Improved product discovery & visibility through digital analytics platforms like Apxor & Hotjar 6) App rating improved from 4.2 to 4.3 in 1-year through concerted product & CS team efforts

1) Launched MF and scaled it to 100,000 fresh SIPs per month within 1 year, largest in the industry then 2) Garnered 7mn+ customers and 0.8mn+ invested users with right product & digital campaigns 3) Launched industry’s first-of-its-kind product "Investment Packs" (bundled mutual funds) 4) Recommended 7mn+ retail investors on all mutual fund categories for short term & long-term goals 5) Conceptualized a personal finance model with risk profiling, asset allocation and fund selection 6) Refined customer acquisition funnel to 40%+ lead conversion & transactions success to 90%+ 7) Worked closely with the website/content/SEO teams for funds/AMCs/category pages to grow TOFU

1) Developed expertise around institutional broking, equities, financial modeling & business forecasting 2) Received votes/recognition from FIIs & DIIs on stock calls, theme reports and investment ideas 3) Actively covered & recommended clients across Capital Goods, Utilities, Cement and Infrastructure 4) Built extensive models which included market research, scenario analysis & businesses valuation 5) Worked extensively on large data sets to figure out macro trends with India Strategy Team 6) Interacted with multiple CXOs across the coverage universe of companies as well as FIIs and DIIs

1) Developed good understanding of banking functions through Management Development Program 2) Drove automation of RBI - related regulatory reports pertaining to DBS India’s operations

1) A start-up in education sector catering to non-conventional IQ enhancement program for schools 2) Clocked revenues of USD 30,000 (Rs 25L) in the first year with contracts from reputed schools

1) All India Runner-Up out of 1,245 teams in MAHINDRA War Room’11 2) All India 2nd Runner-Up, TATA Business Leadership Awards 2012 3) East & South Zone Top 5 out of 282 teams in GLAXOSMITHKLINE (GSK) Stratedge, 2011