Ankeet Tripathy

Head of Marketing Tata Steel ( All India) @ Tata Steel

About

With over 18 years of diverse experience in marketing, brand strategy, and digital transformation across construction, manufacturing, and media industries, I have successfully managed brands generating annual turnovers of ₹4000 Cr (~$500M). Currently leading national marketing at TATA Steel, I drive cross-functional teams to achieve ambitious revenue and branding goals through data-driven strategies, innovative campaigns, and seamless consumer experiences. My expertise spans across digital & performance marketing, data analytics, brand premiumization, Go-to-Market strategies, and omni-channel management. From crafting impactful campaigns to driving ROI with advanced analytics and tools, I thrive on delivering measurable results. Key achievements include: ✔️ Consecutive year-on-year volume growth higher than industry growth. ✔️ Amplifying value-added product sales by by double digit Y-O-Y ✔️ Managing brand promotions and marketing performance for over 5 million customers annually. Proficient in leveraging tools like Power BI, Salesforce, and HubSpot, and skilled in Python, SQL, and generative AI, I bring a tech-driven approach to marketing innovation.

Country

India

City

Kolkata

Industry

Construction

Skill

Competition Intelligence , Pricing Strategy, Activation & Events, Market Research & Insights, Lead Generation & Lead Nurturing, Distribution Channel Management, Trade Marketing, Product Marketing, Business Analytics, Customer centric multimedia campaigns & Promotions, Data driven marketing campaigns & Initiatives, Performance Marketing, Content Engagement & Influencer Strategy, Digital & Social Media activations and experiences, Brand Management & Communications, Sales & Marketing, Team Management

Experience

Head of Marketing Tata Steel ( All India)

Tata Steel

2023-10 - Present · 3 yrs

Kolkata, West Bengal, India

• Developed and implemented a comprehensive growth strategy for brands aligning sales, marketing, and customer acquisition efforts. • Collaborated with cross-functional teams to drive innovative marketing campaigns, increasing brand visibility and user acquisition. • Leveraged data analytics to monitor campaign performance and optimize ROI for digital marketing efforts. • Oversaw the development of SEO, performance marketing, influencer collaborations, and content marketing initiatives.

Area Manager-Product Management

Tata Steel

2022-7 - 2023-9 · 1 yr 3 mos

Kolkata, West Bengal, India

• Managed product portfolio, collaborated with R&D for brand strategies alignment, and ensured product quality. • Developed customer-centric supply chain model, conceptualized brand campaigns, and managed various marketing activities. • Achieved successful product launches, maintained product freshness, and optimized brand campaigns for market demands.

Senior Manager-Channel Management

Tata Steel

2021-4 - 2022-6 · 1 yr 3 mos

Kolkata

• Developed annual business and long-term plans for TATA Steel brands based on market analysis and future trends, leading to strategic territory breakdowns with key performance indicators. • Provided inputs on pricing and commercials by monitoring competitor activities in the industry. • Monitored and improved key channel KPIs such as market share, weighted distribution, on-shelf availability, share of business, and display compliance.

Senior Manager -Sales Management

Tata Steel

2017-4 - 2021-3 · 4 yrs

Guwahati, Assam, India

• Drove the performance of the Sales team to achieved and exceed revenue targets. • Built and managed key client relationships, ensuring high satisfaction and long-term partnerships. • Identify and explore new revenue streams, including B2C & B2B collaborations and strategic partnerships.

Senior Manager -Brand Management

Tata Steel

2012-11 - 2017-3 · 4 yrs 5 mos

Kolkata Area, India

• Developed short, medium & long-term branding strategy leading to enhancement of the brand image amongst all stakeholders resulting in higher market share and premium • Implemented various ATL, BTL and digital activities & developing Product Promotion Activity by coordinating with multiple agencies.