Anke Susanne Dres

Marketing Director @ DMK Baby GmbH

About

With over 20 years of international management and leadership experience in global and medium-sized companies, I am a marketing communications expert who builds omni-channel consumer experiences and engagement for premium and luxury brands. I have a strategic and entrepreneurial mindset that enables me to drive visionary transformational change and deliver business results, thanks to my entrepreneurial consultancy background, data and ROI driven approach. Currently, I am the Marketing and Communications Director at hauck, a PE-owned company that produces high-quality baby products. In this role, I oversee all aspects of marketing and communications, including brand management, content creation, digital marketing, data analytics, trade marketing, and customer service. I also leverage neuroscience-based MarTech solutions to create personalized and seamless interactions with our customers across all touch points. Additionally, I am passionate about empowering, inspiring people and managing teams up to 70 employees, fostering a culture of collaboration, innovation, and excellence. My goal is to lead global transformational initiatives to align brand values with social responsibilities and environmental sustainability.

Country

Germany

City

Munich

Industry

Consumer Goods

Skill

Artificial Intelligence (AI), Neuroscience, Digital Marketing Media, Director level, Analytical Skills, Marketing Budget Management, Marktanalyse, SEO Copywriting, Agile Methoden, Neue Märkte, Web Analytics, Internationale Entwicklung, Reise, Freizeitindustrie, Hotel- und Gaststättengewerbe, Business-to-Business (B2B), Facebook-Marketing, Analytische Fähigkeiten, Restructuring, Coaching

Experience

Marketing Director

DMK Baby GmbH

2024-10 - Present · 2 yrs

Bremen, Germany

• Spearheading the international marketing strategy for DMK Baby GmbH, focusing on baby food and nutritional supplements. • Developing and executing socially driven, data-centric campaigns utilizing behavioral neuroscience and AI technology. • Enhancing customer engagement across the digital consumer journey, resulting in a significant increase in brand awareness.

Co-Founder

SCALE Transformation Partners

2023-7 - Present · 3 yrs 3 mos

Munich, Bavaria, Germany

Brand Marketing & Retail Advisor, Consultancy, Interim Management, Business Coach, Agile Coach

Luxury Brand Marketing Consultant

INLUX Consultancy Hub

2024-5 - 2025-7 · 1 yr 3 mos

Munich, Bavaria, Germany

INLUX Consultancy Hub has evolved from INLUX boutique consultancy into a dynamic expertise platform and go-to resource for all matters related to the management of luxury, high-end, and luxury lifestyle brands.

Direktor Marketing und Kommunikation

Hauck Group

2021-1 - 2023-6 · 2 yrs 6 mos

Overseeing Brand Management, Communications, Content Creation, Trade Marketing, Customer Service, Digital Marketing, Data Analytics, Outlet store

Vice President Marketing and Communications

CYBEX

2019-3 - 2020-12 · 1 yr 10 mos

Bavaria, Germany

Globally overseeing Product Marketing, all Communications incl. Brand, PR, Events, Influencer/Social Media, Content Management & Creation, Advertising, Performance Marketing, Intl. Marketing, Trade Architecture and Client Experience

Senior Head of Digital Communications and Client Experience

HUGO BOSS

2016-3 - 2018-12 · 2 yrs 10 mos

Stuttgart Area, Germany

Driving digital transformation across Marketing & Communications to increase brand engagement. Implementation processes and systems, ie new website, content management system, campaign management tool for a synchronised client centric omnichannel consumer experience.

Digital Communications Manager Europe Middle East Africa

Louis Vuitton

2014-2 - 2016-2 · 2 yrs 1 mo

Paris Area, France

Responsible for Online Press and Social Media Communication and Advertising, Blogger and Influencer relationship management for Europe, Russia, Middle East and Africa, Social Media and Online Press Monitoring

Digital Marketing Manager North Europe

Louis Vuitton

2011-10 - 2014-2 · 2 yrs 5 mos

Paris Area, France

Marketing Director Louis Vuitton UK, Ireland & Scandinavia

Louis Vuitton

2008-7 - 2011-10 · 3 yrs 4 mos

London, United Kingdom

General Manager

PUMA Group

2004-9 - 2007-12 · 3 yrs 4 mos

Global management of all PUMA's Sportsfashion Collaborations incl. Jil Sander, Yasuhiro Mihara, Philippe Starck, nuala by Christy Turlington, Alexander McQueen. End to end responsibility overseeing Concept Creation, Design, Development, Product Management, Marketing, Sales, Customer Service. P&L responsibility of a multi million budget.