anju chellani

vice president - digital marketing

About

Seasoned Marketing Technologist with 20+ years of experience handling large, complex strategic Marketing initiatives in consumer as well as B2B environments. Architecting and implementing broad range of Digital Strategies and tactics while leading digital teams on both corporate and agency side. Results- oriented leader with a proven track record of successfully managing data-driven Marketing efforts in both traditional and new media. Specialties: Managing a brand's entire Digital Ecosystem including Interactive Marketing strategies, Websites, Mobile Apps, SEO, SEM, programmatic Media, Lead Acquisition across Owned, Earned and Paid channels, Conversion Rate Optimization, Managing cross-functional teams and large multi-faceted project across internal teams and vendors.

Country

united states

City

new york

Industry

internet

Skill

digital marketing, marketing, online advertising, integrated marketing, marketing strategy, seo, advertising, strategy, business development, project management, sem, web analytics, crm, b2b, corporate website management, marketing communications, product management, team leadership, search engine optimization, search engine marketing, management, it management, search engine marketing, business to business, pay per click, display advertising, customer experience, social media marketing, online marketing, digital strategy, mobile marketing, content marketing

Experience

vice president - digital marketing

freedom mortgage

2019-12 - Present · 6 yrs 10 mos

account director

grafica

2008-1 - 2010-4 · 2 yrs 4 mos

Head of Client Services and Account Management/Planning. Strategic consultant to all major clients within the group of agencies on both the traditional marketing as well as the Interactive/Digital Marketing verticals.

director of client services

the bytown group

2001-2 - 2007-5 · 6 yrs 4 mos

Client Services at Integrated Marketing Communications agency

account supervisor

leo burnett

1996-6 - 2000-2 · 3 yrs 9 mos

Client-facing Account Manager and then Account Supervisor working on major brands like Goodyear tires, Phillip Morris, Dabur India Ltd. Cocal-Cola retail marketing division - handling all facets of mass media advertising and other marketing initiatives like research, collateral development etc.

vice president - digital products center of excellence

realogy holdings corp.

2018-9 - Present · 8 yrs 1 mo

senior director - digital marketing

century 21®

2010-5 - 2014-12 · 4 yrs 8 mos

* Manage corporate website and all aspects of consumer facing Interactive Marketing initiatives for Century 21 Real Estate LLC including Website design, development and support, online advertising, SEO and SEM, as well as Mobile Apps. * Achieved leadership position as the most visited real estate franchise web site * C21.com received Innovator's award at Inman 2011 * Delivered naive apps on iOS, Android and tablet devices iPad app to address multi-screen audiences and consumers on the go

vice president - digital marketing

century 21®

2014-12 - 2018-9 · 3 yrs 10 mos

The CENTURY 21® System provides brand marks, marketing, communications and innovative technology solutions that help enable its franchisees and their independent agents to attract and engage prospects, nurture customers, and deliver a positive real estate transaction experience.CENTURY 21 Real Estate is recognized as a leader in e-marketing and has received numerous awards.The CENTURY 21® System is actively increasing its presence and market share in the U.S. and globally, with international operations in over 75 countries encompassing Europe, Latin America, The Middle East and Asia. Contact us to learn more about bringing the most recognized name brand in real estate to select markets in the US or countries and territories abroad!Become an Agent: http://www.century21.com/careerfranchise/real-estate-career/apply-nowFranchise with CENTURY 21: http://www.century21.com/careerfranchise/franchise/overviewCentury 21 Real Estate LLC is a subsidiary of Realogy Corporation.