anjanette schouwe

Worked in conjunction with partners to establish the agency's operations and business strategy. Forged partnerships with advertising agencies in the US and abroad to become their interactive marketing solutions provider. Developed and presented e-marketing solutions to multinational clients. Worked with programmers, creative personnel, designers and traffic to develop effective, measurable, and innovative marketing tools for clients.

Responsible for the launch, growth, diversification of the online publishers' network. Prospected new clients and negotiated contracts with website publishers in the US and abroad. Provided consulting services to website publishers in the areas of website design, architecture, technology implementation, and advertising revenue alternatives. Promoted from Website Relations Manager

Coordinated the production of commercials, VNRs, corporate, training, and fundraising videos working with clients, camera crew, editors, and other production personnel. Participated in client strategy sessions, talent search, on-location filming, and post-production sessions. Clients included Nissan, City of Hope, Honda, and McDonald's

CBS Radio was bought by Entercom. New products include SEM, SEO, social media management, live chat, website design, video production.

Responsible for the development and growth of the sales territory in network radio sales and ESPN Deportes. Provided media solutions to agencies and national clients using Radar-rated radio networks, syndicated personality endorsements, online display, and mobile apps. Negotiated up-fronts and scattered business. Worked with marketing directors, media planners, and buyers to develop efficient strategy and media plans to reach a desired demographic. Helped grow share of existing business and developed new business in the region. Coordinated client development efforts with counterparts in NY, Chicago, Dallas, and Miami.

Provided media marketing solutions to direct clients and large agencies utilizing radio, online, mobile, talent endorsement, concerts, and consumer engagement events. Developed new business, assessed needs, created solutions, and provided ROI to clients. Negotiated annual and incremental media contracts with major advertising agencies in the region as well as large direct accounts.

Dedicated Account Manager for the online division of the #1 Spanish newspaper in the US, LaOpinion.com. Created solutions for agencies and direct clients and supervised complete execution and optimization of online media campaigns. Worked with traditional and interactive agencies across the US.

Responsible for the launch and growth of US Hispanic and Latin America publisher network. Worked with advertising agencies preparing online media proposals for their clients, including pricing, format, placement, and optimization. Directed the division's marketing and press relations plans and budgets.

Successfully planned, launched, and executed PROMAX & BDA's signature annual conference, exhibit, and award competition for the US Hispanic and Latin American markets in conjunction with an international conference committee. Worked with senior media executives from national and international television networks, production companies, cable carriers and channels, and design houses to create the concept and generate the content of the event. Responsible for the development and supervision of a marketing plan, using CRM system, and online marketing strategies.

Deliver audiences to local and regional businesses in the Sacramento area by providing strategic integrated marketing solutions with broadcast, Premion (OTT), and a full portfolio of digital tactics. Manage and grow a senior team of Account Executives, Lead digital sales and digital sales fulfillment teams. Work with DOS on budgets, projections, and market development strategies.

Deliver effective digital solutions to local and multi-market advertisers utilizing the broad spectrum of CBS assets including video, email, mobile and desktop display, social media, influencer marketing, and optimize first party and third party data to support integrated campaigns with broadcast and consumer events. Establish and forecast budgets, grow digital market share, reduce churn, increase weekly AE participation. Service direct clients, agencies, and our Katz team. Work with cross-functional teams to meet digital sales goals. Train sales staff and sales management in products and tactics, and provide technology and digital media insights.

Utilized Univision Communications, Inc. full media portfolio and consumer touch points to create solutions for companies that wanted to grow, increase share, and engage with the most rapidly growing US market segment - the Hispanic market. Developed and managed local and multi-regional business. Exercised high consultative selling strategies that included events, on air, talent endorsement, concerts, Dodgers play by play, and other third party digital assets. Serviced agencies and large direct accounts. Worked as NSM temporarily on national buys.

Activities and Societies: Crew Team, Latin Business Association, Latin Student Assembly, Hispanic Journalism Students Association, Daily Trojan