Anjali Tanwar

Performance Marketing @ Aurum Analytica

About

Performance-driven Digital Marketer specializing in lead generation and performance marketing through Meta (Facebook/Instagram) and Google Ads. I have managed high-budget campaigns up to ₹45–50 lakhs per month, achieving 5x ROAS, reducing CPC by 35%, and generating 1,000+ inbound calls in a single day across e-commerce and wellness campaigns. Currently working in real estate performance marketing, managing multi-project campaigns that generate qualified buyer leads, contribute to site visits and property bookings, and support campaign renewals through optimized full-funnel strategies.

Country

India

City

Delhi

Industry

Computer Software

Skill

Performance Marketing, Lead Generation, Real estate , Youtube ads, Shopify, Competition Research, Product Research, Scriptwriting, Search Engine Marketing (SEM), Customer Service Management, Customer Service, Soft Skills, Google Ads, Search Engine Optimization (SEO), Meta ads, Good Communications

Experience

Performance Marketing

Aurum Analytica

2025-10 - Present · 1 yr

Noida, Uttar Pradesh, India

•Managing Meta (Facebook & Instagram) ad campaigns for high-ticket Real Estate projects across India and international NRI markets. •Running national and international lead generation campaigns targeting NRIs in UAE, USA, UK, Canada and other global locations. •Optimizing ad creatives, audiences and funnels to improve lead quality and reduce CPL. •Handling full-funnel strategy including retargeting, lookalike audiences and conversion tracking.

Digital marketing Trainee

Sat Kartar Shopping

2025-2 - 2025-8 · 7 mos

Delhi, India

▪️ Strategically manage and optimize Meta Ads Campaign ( Facebook & Instagram) Focus on sales and lead generation ▪️Plan and run Google campaign for YouTube video, increase number of calls ▪️Work collaboratively with video and content team to create high converting ad creative and compelling copy.

Customer Care Executive

2MD - Map My Destination

2023-8 - 2024-8 · 1 yr 1 mo

Delhi, India

As a Customer Care Executive at Map My Destination, I promoted school tour packages through outbound calls, built relationships to generate leads, and researched new schools to expand the company’s database.

Customer Care Executive

QuickTouch Technologies Limited (NSE | Emerge : QUICKTOUCH-SM)

2022-10 - 2023-6 · 9 mos

Delhi, India

As a Customer Care Executive at Quiktouch Technologies Limited, I called schools to promote the school management software, generate leads, and transfer qualified prospects to the sales team.