Anjali .

User Experience Researcher II @ Adobe

About

I am a design researcher exploring the meaningful AI integration with existing technologies. I have experiences of over a decade in user centered design, generative research studies, usability studies, experience design, workflow analysis, competitive mapping and qualitative research. I am currently working on the GENAI functionalities supporting creative tools in Adobe.

Country

India

City

Noida

Industry

Computer Software

Skill

Generative Research, User Interface Design, Omni-Channel Marketing, Qualitative Research, Ethnography, Graphic Design, Sketching, Short Films, Animation, Textile Design, Corporate Identity, Design Strategy, Design Research, Storyboarding, User Research, Visual Design, Interactive Storytelling, Case Studies, Rural Community Development, Social Documentary

Experience

User Experience Researcher II

Adobe

2024-9 - Present · 2 yrs 1 mo

Noida, Uttar Pradesh, India

Lead strategic research initiatives to inform the product roadmap for both new and existing users of Adobe Illustrator across desktop, web, and iPad, focusing on AI-driven innovations. Currently contributing to Adobe’s Design Strategy and Research team, delivering evidence-based insights through usability studies, qualitative research, and user sentiment analysis to shape feature development. Collaborate with Design, Product Management, and Engineering teams to advocate for user needs and ensure seamless integration of AI tools into creative workflows.

Senior Product Workflow Specialist - Illustrator

Adobe

2021-6 - 2024-9 · 3 yrs 4 mos

Noida, Uttar Pradesh, India

Product Workflow Specialist - Illustrator

Adobe

2016-7 - 2021-5 · 4 yrs 11 mos

Noida Area, India

User Research Analyst

Snapdeal

2015-6 - 2016-7 · 1 yr 2 mos

Gurgaon, India

Conducted comprehensive usability studies to deliver actionable UX feedback and solutions for omnichannel retail platforms. Applied diverse research methods including 1:1 interviews, A/B testing, fly-on-the-wall observation, focus group discussions, and field studies. Led ethnographic research to uncover behavioural patterns and needs of Tier 2 and Tier 3 users, translating insights into design recommendations. Collaborated closely with design teams to implement improved user experiences, driving usability and engagement across channels.

Visual Designer

DMI

2014-3 - 2015-4 · 1 yr 2 mos

Noida

Key member of the core design team, translating customer needs into impactful digital experiences. Defined use cases and delivered user-centred solutions across web and mobile platforms, ensuring intuitive, seamless interactions that drive engagement and business outcomes.

Advisor - Visual Design

Pt. Kadence International

2013-12 - 2014-2 · 3 mos

New Delhi

Crafted compelling narratives through design and visuals that inspire, engage, and drive action.

Ecommerce Research

Independent Project

2013-9 - 2013-10 · 2 mos

New Delhi

Case study, user research and experience analysis for e-commerce brands selling handcrafted products

Visual narrative on Brahmputra

Independent project

2013-4 - 2013-5 · 2 mos

Guwahati

A visual narrative was created to define the relation of land ~ water ~ people on the banks of the mighty Brahmputra by exploring the medium of photography and converting them into complex structures.

Researcher

DueNorth

2012-6 - 2012-7 · 2 mos

Uttarakhand

Ethnographic research on pine needles & its possibilities in the craft sector for livelihood generation activities on mountains

Researcher

Craft Revival Trust

2011-3 - 2011-6 · 4 mos

Delhi

Ethnographic research on the existing status of handloom clusters in Varanasi, Mahershwar, Paithan and Kullu

Design Manager

Dastkar Andhra (NGO) and its retail 'daaram'

2008-5 - 2010-10 · 2 yrs 6 mos

Hyderabad Area, India

Started career as a Textile Designer and progressed to Design Manager at a handloom-based NGO in Hyderabad. Led initiatives to provide market-relevant design solutions for rural craftsmen, enabling them to create contemporary products and expand their reach.