Anitha Ilangovan

Hotboss Brands Limited is an e-commerce platform that sells Hot Sauces, Rum and Streetwear.

ACMS is about reaching untapped audiences with an untapped media. The mission is simple. Create a network of communications that are inclusive of all demographics and communities. Ensure the Ethnically Diverse and 16-34 audiences are not overlooked and spoken to on a relevant platform that sits in the heart of youth culture.

Manage client businesses from central marketing functions to franchise marketing teams. Create and garner new business opportunities for Acuity, create new business relationships with potential clients and maintain and grow existing ones. Manage and maintain Acuity’s social media strategy and marketing initiatives. Produce and implement internal and external marketing communications.

Planned and project managed outdoor advertising campaigns across Automotive, Financial, Retail, Gaming & FMCG client bases. Updated recent innovations, industry trends & developments to agencies and clients to reinvigorate brand strategy. Ensured agencies & clients were updated in out of home market and supplied competitive information promptly. Developed pitch strategies/ presentations & ran creative concept sessions to generate new ideas and possibilities for new businesses & briefs.

Responsible for the implementation, planning and buying of briefs and campaigns across TV, Press, Radio & Cinema disciplines. Negotiated airtime prices with media owners and achieve competitive rates. Managed the reconciliation of schedules and produced and participated in quarterly and annual buying reviews with clients. Refreshed and re-shaped campaign strategies for various client sectors including both national (M&S, Dyson, DSG, Barclays) & international (Mandarin Oriental) clients.