Anita Gyalog

FANUC is a market leader Japanese company who offers solutions for industrial automation. Their main products are industrial and collaborative robots, CNCs and robomachines. In this current role I am responsible for all B2B marketing activities related to Hungarian operations. - email and lead generation campaigns through Pardot and Salesforce - digital advertising, mainly Google and LinkedIn Ads with agency support - comprehensive organization of exhibitions, workshops and in-house events e.g: Mach-Tech or Automatization days - manage paid media contracts & appearances and press relations - localization of all printed and online materials such as brochures, flyers, advertisements, or the national website - management of social media presence through Social Pilot - organization of team-building events

• Launch of Customer Satisfaction System in Hungary. Complex data processing and coordination in between different suppliers and systems. • Social Media Management of Opel Facebook and Instagram pages through Sprinklr. • Content and Lead Management of opel.hu and dealer web pages. Optimizing the content based on Adobe and Google Analytics, the lead campaigns through Siebel.

• Coordination of regional Insignia launch event held in Venice, Italy with more than 200 Opel Dealership owners from the Southeast European countries. • Introduction and content management of the internal catalogue and brand POS webshop which replaced previoius excel ordering. • Coordinating tender, ordering, localization, printing and distribution of Catalogues for 10+ languages and markets. • Supervision of budgeting, marketing and media plans of the Opel SEE region, constantly looking for synergies across markets. • Launch of the Synthesis media tracking system.

• Launch of myOpel.hu for Opel owners as a pioneer market in Europe. Communication, campaigns and games to collect registrations. • Through the Attract-Build-Customize program training of the owners and employees of Opel Services to increase service retention and brand loyalty. • Introduction of a CRM application that supports dealers to maintain their customer database and send personalized eDMs, service reminders and marketing offers to Opel owners.

Coordination of the local Marketing and Operations specialists in the region to achieve synergies in marketing budget spending and sales campaigns without reexport of parts sales.

In the centralised setup of the Aftersales organisation I was the owner of the regional communications budget and first line contact for both the regional media agency and the Hungarian creative agency, who took the lead in regional developments of creatives. During these years we have launched the online Opel accessory catalogue in the region.

Daily monitoring of parts sales results and preparation of forecasts for 20 countries in the cluster. Supporting the trade channel manager in preparation of the regional monthly trade campaigns. Localisation of trade catalogue to support our trade partners.