anita wang

1、Develop, communicate and execute 5 years China market business development strategy to support sales objectives. Contribute to the development of the annual business plans and the forecasting process inline with Asia finance/sales operation team. 2、Re-energize and build up a healthy channel business by solving kinds of historical big issues, channel integration, new market strategy to recover the confidence and trust of the accounts. 3、Support GM/Merchandising to establish both current and long term pricing strategies and conquest business activities. 4、Work closely with Marketing Director to setup effective China marketing strategy and ensure the team to execute it. 5、Work closely with Merchandising to setup workable China merchandising strategy, confirm the China line and assortment plan base on the consumer/account needs.

Similar R&R with the NSW&AS Category Leader of North Territory, but focus on Apparel business development and management.

Similar R&R with the NSW&AS Category Leader of North Territory, but focus on EQP business development and management.

Responsibility: Identify business opp. and manage sales target achievement. Manage and provide the best account service to the accounts to maximize the EQP business in North. Drive the EQP sales strategy & develop plan in North inline with the GC objectives and potential business opp. Develop the specialty channel to maximize the EQP business. Help merchandising team to understand brand consumption trend/habit of local consumers/the needs of the accounts’. Brief proper products which more fit to the local markets.

1、Define the specific trade marketing strategy and development plan inline with the brand marketing team/product team/sales team/accounts. 2、Drive the seasonal/yearly TM&RM development plan through regional marketing team and regional sales head. 3、Drive the promotion plan of highlighted series, including Tie series, Dragon series, Olympic series and basketball series. 4、Coordinate and communicate with X-functions for plans, performance and review 5、Team management

1、Drive and maximize the sales and profitability of the stores to achieve the growth. 2、Recruiting/training/coaching and appraising the retail staff, setting an competitive incentive program to encourage the team and drive sales. 3、Monitor and review staff and store performance on a regular basis. 4、Organize, prepare and arrange promotion materials and display. 5、Deliver the effective assortment to maximise sales performance.

1、Responsible for the BD plan, financial plan of NIKE business. 2、Working closely with NIKE Co. sales & merchandising team to ensure effective development plan and right assortment, maximize the resource support 3、Be the brand “expert” on the specific portfolio through detailed monthly sales competitor reports including market share, profitability and ROI from specific activities. 4、Drive and maximize the sales and profitability of the stores to achieve the growth. 5、Connect with the consumer through different marketing activities and programs. Conduct regular meetings with all key agency and delivery on each area of the marketing mix. 6、Recruiting/training/coaching and appraising staff, monitor and review staff and store performance on a regular basis. 7、Organize, prepare and arrange promotion materials and display, deliver the effective assortment to maximize the sales. 汇报对象 GM

《人民日报》大地月刊记者 4.10经济学社编辑