anita rodgers

search specialist

About

Search Specialist at OMD

Country

new zealand

City

auckland

Industry

marketing and advertising

Skill

coordinating events, mac os, social media, online lead generation, accounting, illustrator, proofreading, online marketing, digital strategy, business meetings, insurance, account management, multi tasking, website promotion, sales, event planning, networking, photoshop, workforce planning, digital media, stress management, digital marketing, google adwords, seo, email newsletter design, outlook, campaign strategies, online advertising, microsoft office, microsoft word, content strategy, online campaign management, marketing, social networking, microsoft excel, presentation design, event management, customer service, campaign management, google analytics, social skills, social media marketing, project planning, email marketing, project management, problem solving, copywriting, website updating, indesign, access

Experience

search specialist

iag

2016-4 - Present · 10 yrs 6 mos

sales assistant

curtain studio

2011-4 - 2012-2 · 11 mos

accounts administrator and receptionist

red stag gates & fences

2010-6 - 2011-3 · 10 mos

search executive

omd new zealand

2014-7 - 2015-3 · 9 mos

* Responsibilities include: * Managing search campaigns from concept to launch, ongoing optimisation as well as weekly & monthly reporting * Maintain a cutting edge with all industry news and developments * Leading the client SEM relationship on a selection of accounts and supporting Account Managers on others. * Major clients include: McDonald's and Johnson & Johnson

event and sponsorships coordinator

emirates

2014-2 - 2014-3 · 2 mos

* A 2 month temp contract followed by travelling a variety of countries across Europe and the UK before returning to New Zealand. * Key responsibilities: * Maintain contact and relationships with sponsor prospects * Renew current major sponsorships and encourage upgrading sponsorship levels when * possible * Assemble sponsorships materials, including letters, proposals and budgets * Assemble email marketing campaigns and send them out through Mailchimp * Ensure prompt acknowledgement of sponsorships received * Maintain events calendar and meet deadlines for event sponsorships * Prioritize projects to keep multiple projects moving in a timely manner

digital marketing executive

ixian

2013-6 - 2014-1 · 8 mos

* I was an intern for the first 3 months of this period. * Key responsibilities: * Developing social media strategies & social media content calendars * Creation & implementation of social media content/ads * Client servicing * Creating website wireframes through Adobe Illustrator * Website page design in Adobe Illustrator * Populating & updating content for client websites * Writing training manuals and running 'how to' workshops for clients & their new websites * Creation and Implementation of SEO 'on page' content * Implementation of SEO 'off page' content optimisation * Monitoring & optimising GDN and SEM campaign performance * Creation of SEM campaigns * Creating Google Analytics dashboards & completing reports * SEO audits and reporting * EDM Content creation, publishing and reporting

workforce planning administrator

aa insurance nz

2012-6 - 2013-6 · 1 yr 1 mo

sales and service consultant

aa insurance nz

2012-2 - 2012-6 · 5 mos

search specialist

omd new zealand

2015-4 - 2016-4 · 1 yr 1 mo

* Responsibilities include: * Managing search campaigns from concept to launch, ongoing optimisation as well as weekly & monthly reporting * Managing & developing a direct report * Maintain a cutting edge with all industry news and developments * Leading the client SEM relationship on a selection of accounts * Major clients include: SKY TV & McDonald's