Anita Márkus

Consumer & Marketplace Communciations Manager EMEA @ Nike

About

Strategic communications professional with 15+ years of experience crafting meaningful narratives across regional and local markets. Skilled in product-led and corporate storytelling, delivering campaigns that elevate brand reputation and engage diverse audiences. Passionate about collaboration, continuous learning and turning ideas into stories that inspire.

Country

Netherlands

City

Amsterdam

Industry

Sporting Goods

Skill

Sporting Goods, Brand Management, Footwear, Marketing Communications, Sports, Social Media Marketing, Digital Marketing, Marketing Strategy, Marketing, Product Marketing, Italian languages, Public Relations, Events, Sponsorship, Brand Development, Media Relations, Advertising, Corporate Communications, Social Media, Integrated Marketing

Experience

Consumer & Marketplace Communciations Manager EMEA

Nike

2019-9 - Present · 7 yrs 1 mo

Amsterdam Area, Netherlands

• Lead strategic communications across EMEA for Consumer & Marketplace, for both Nike Direct and Marketplace partners, ensuring alignment with global objectives and regional priorities. • Develop and execute integrated campaigns to drive consumer engagement and marketplace visibility, leveraging digital, social, and experiential channels. • Manage cross-functional collaboration with the EMEA communications, marketplace partners and business teams • Drive store employee communications strategy across EMEA, ensuring clear, engaging messaging that connects employees with business priorities and fosters a collaborative culture. • Manage issues across EMEA, mitigating reputational risk through timely communication and alignment with global crisis protocols. • Mentor and support team members, fostering collaboration and professional growth within the communications function. • Key projects: House of Innovation Paris opening Nike West London opening Nike App in retail launch Nike Connected marketplace launch NSRL Form launch Nike Stores Summits

Communications Manager Running and Football EMEA

Nike

2017-10 - 2019-9 · 2 yrs

Amsterdam Area, Netherlands

• Drive category communications for Running and Football, creating integrated campaigns that amplify brand storytelling, engage communities, and strengthen consumer connection through traditional and new media • Key projects: Nike React Running Nike Football Innovation summit 2018 World Cup 2018 Nike Joyride Jordan x PSG launch 2019 UEFA Women's Champions League final

Communications Specialist NikeWomen, Basketball and Sportswear CEE

Nike

2015-12 - 2017-10 · 1 yr 11 mos

Amsterdam Area, Netherlands

• Lead strategic communications planning for NikeWomen, Basketball, and NSW categories across Central and Eastern Europe (CEE). • Develop and support territories in designing insightful and relevant communications plans, content, and event calendars to enable impactful storytelling around product innovation, services, and Nike athletes. • Apply comprehensive expertise to map and implement the media and influencer landscape across all key territories. • Key projects: Nike React Basketball Nike Chrome Blush Collection 12 soles collection Nike Cortez Nike Pro Hijab

Communications Specialist and Category Project Lead for Central Europe

Nike

2011-10 - 2015-12 · 4 yrs 3 mos

Budapest

-• Oversee external and internal communications for Nike operations in Czech Republic, Hungary, Croatia, and Slovenia. • Develop and implement strategic communication plans, including comprehensive reporting. Lead internal communications for the respective offices. • Manage integrated marketing campaigns, events, and various marketing initiatives within the NikeWomen category.