Anita Koncabahar

Head of Marketing & Communications Department Senior Manager @ PVH Corp.

About

Highly motivated,visionary,inspiring Senior Marketing Communication professional with 17 years of experience in a leading fashion retail environment and proven track record with a premium fashion brands on the local market with forward thinking, innovative mindset. Demonstrated creative ability and innovation skills to increase the effectiveness of designed marketing communication strategies. Track record in developing and executing marketing activities to strengthen corporate image and brand awareness in target markets. Strong background in below the line project management in Retail & Wholesale & E-com marketing. Effective storytelling and partnership with key clients and internal stake holders.

Country

Türkiye

City

Istanbul

Industry

Apparel & Fashion

Skill

Sports, Strategic Influence, Activations, Media Engagement, Global Communications, Earned Media, Consumer Insight, Retail, Influencer Marketing, E-Commerce, New Store Openings, Product Launch, Change Management, Corporate Communications, Marketing Communications, Public Relations, Reputation Management, Media Relations, Event Management, Press Conferences

Experience

Head of Marketing & Communications Department Senior Manager

PVH Corp.

2014-3 - Present · 12 yrs 7 mos

Istanbul

*Developing and implementing digital communication strategies and utilizing various digital tools and developing social media content strategies and producing all social media content and campaign *Developing internal communication strategy and guidelines *Ensuring that the brand message is delivered in a locally relevant and consistent way in line with global brand guidelines *Preparing and managing annual marketing budget *Creating 360° communication platforms *Managing all PR activities *Executing the media relations policy and strategies, managing media relations Accomplishments / Key Projects *Successfully organized Mr. Tommy Hilfiger Turkey Visit and Launched PVH Turkey in İstanbul *Successfully organized TH Family Visit in Istanbul Project and launched the opening of Zorlu Store *Achieved to organize 25 Media Day Organization Event in every Fall and Spring Season with press and influencers *Successfully organized first live digital seasonal kick off meeting with Steak Holders and Wholesale Partners during Covid *Successfully organized Managing Directors of PVH Global Meeting in Turkey with attendee of High level of management team *Achieved to organize 50 store events , brand collaboration events, collection launches, store opening, store refit launches, Pop Up Store Openings Etc *Achieved to organize all PVH internal events with the attendees up to 300 people *Attending to all Global HQ organizations, Marketing Summits, Collection Launches, Market Launches as presenting and representing Turkey both for Tommy Hilfiger and Calvin Klein by myself *Attending to Press Trips all around the world and organizing interviews with Mr. Tommy Hilfiger himself *Successfully launched E-Commerce Projects for both Tommy Hilfiger and Calvin Klein both in social and digital. *Achieved to organize KEY CRM Projects during the collection launches in Fall and Spring Seasons, Connecting with Consumer and analysing the data

Key Account Customer Relations Director

IMAGE PUBLIC RELATIONS

2007-1 - 2012-12 · 6 yrs

Istanbul, Turkey

Key Clients *Astaş Holding/Bobbi Brown/Brown Forman (Jack Daniels)/Cartier/Jo Malone/H&M/Mandarin Oriental/Ferrero Group/Dedeman Hotels /Columbia, Fashion Week Turkey Events *Tommy Hilfiger Turkey Tour *H&M Turkey Store Opening *Prada Turkey Store Opening *Cartier Turkey Boutique Opening *Karolina Kurkova, Bar Rafaeli, Milla Jovovich Turkey Visit *Eros Ramozotti Turkey Concert