anissa rafeh

* Produced a table of contents for the monthly publication. * Prepared detailed briefs on all articles and assigned them to writers. * Edited all articles for publication. * Supervised the layout and assignment of photographs and other visuals. * Oversaw sub-editing of articles and approved all headlines, straps and read-throughs. * Wrote a monthly column – ‘The Simple Things’ – as well as the editorial. * Wrote various entertainment stories. * Actively recruited new writers.

Conduct the communication, branding and marketing strategy for a multitude of global companies across different industries, including STC (telecom, Saudi Arabia), Zein (telecom, Middle East and North Africa), GS Stores (retail, Middle East), and J2 Vodka (FMCG, Lebanon). Strategize on digital and traditional marketing campaigns for various clients and create print and online media related material, including press kits, press releases, website material (SEO writing), brochures, journals, newsletters and slogans in accordance with agreed upon strategy. Work on various editing and copywriting assignments on a project-by-project basis for a wide array of companies, both local and international, mainly in the USA and Middle East. Wrote a monthly column for Sayidaty magazine (English), which is circulated throughout the Middle East, including Saudi Arabia, UAE, Qatar, Egypt and Lebanon, among others until December 2014.

*  Provide all the marketing and CRM needs of sister company, InVinity * o Supervise production of website from A to Z: Recruited team to design website and photograph new InVinity products; wrote all the website SEO content * o Set-up all social media pages for the new company: Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and Houzz * o Devise social media strategy and PPC campaigns for Facebook, Twitter and LinkedIn. Analyze numbers weekly and modify campaigns accordingly, increasing traffic to website by 78% during 4-week launch period. *  Increased page views from 1 to 2.2; increased average time spent on page from 2 minutes to 8 minutes. * o Work to devise AdWord campaign for optimal results on Google * o Create weekly social media content calendars for all social media channels * o Write the business plan for InVinity and ensure its implementation * o Create marketing packages, design brochures and catalogs.

B.A., Political Science * Dean’s List * Golden Key Honor Society * Phi Sigma Iota, Foreign Language Honor Society * Alpha Chi Omega, social fraternity Activities and Societies: Alpha Chi Omega, Phi Sigma Iota, Golden Key Honor Society

M.A., Political Studies * Political Studies and Public Administration (PSPA) Society Activities and Societies: PSPA Society